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Your role and main tasks
The goal:
Plan and execute paid social campaigns that directly contribute to business growth
Maximize ROI and efficiency across platforms (Meta, TikTok, etc.)
Translate business goals into full-funnel media strategies
Continuously analyze and optimize campaigns based on data insights
Scale ad performance while maintaining or improving KPIs
Daily tasks:
Plan, launch, and manage paid social campaigns across platforms (Meta, TikTok, etc.)
Monitor performance metrics (CPA, CTR, etc.) and optimize campaigns in real-time
Analyze data and identify actionable insights for continuous performance improvement
Manage budgets and pacing across multiple campaigns and clients
Collaborate with creative teams to brief, review, and test ad creatives
Projects:
Work on strategy for paid social lead campaigns
Optimizing the current campaigns (both static & DPA formats)
Ramping up Video Ads stategy
Testing new Paid Social channels
You will need
Professional requirements for the candidate:
2–3+ years of hands-on experience managing paid social campaigns (Meta Ads, Pinterest Ads, TikTok Ads, etc.)
Proficient in Meta Ads Manager: campaign structuring, A/B testing, remarketing
Knowledge of Meta dynamic product ads, Pixel
Strong analytical skills: ability to interpret KPIs (CPA, CTR, CPM) and turn insights into action
Experience developing paid social strategies from scratch (media planning, budget allocation, channel mix)
Experienced in both lead generation and e-commerce campaigns
Nice to have:
Basic knowledge in Google Tag Manager
Knowledge of feed tool management
Knowledge of marketing automation tools (Smartly etc.)
Personal requirement for the candidate:
Proactive, data-driven, and self-sufficient – someone who brings ideas to the table, not just executes
Passionate about paid social and up to date with the latest trends, formats, and targeting options
Strong communicator – able to explain complex campaign performance clearly to team
Strong proficiency in Excel or Google Sheets – able to build reports, analyze raw data, create pivot tables, and perform advanced functions
Benefits
Private healthcare - we provide access to the best specialists for you and your loved ones through Luxmed.
Language classes - join English, German, and Polish lessons in small groups, tailored to your current skill level.
Remote or hybrid work model - for employees from Wrocław and surrounding areas, we offer the hybrid work, with flexible hours to fit your daily schedule.
Modern office in the heart of Wrocław - our office is centrally located, close to cinemas, gyms, and a wide variety of great lunch spots.
Multisport card - stay active and healthy with a Multisport card giving you access to numerous fitness clubs and sports facilities.
Wellbeing Program - Discover tools to improve your health and wellbeing. Join daily challenges, expert sessions, and video consultations with specialists. Build lasting healthy habits and boost your lifestyle.
Fruit Mondays & more - we keep our kitchen stocked with fresh fruit, healthy snacks, coffee, sweets and yes, sometimes pizza too.
Team events with great people - we love spending time together after hours,whether it’s fun office meetups or organized outings.
Sounds good?
We cant wait to get to know you. Apply now!