Informacje o stanowisku

Were seeking an experienced, creative Paid Social Manager to lead our global B2B SaaS demand creation efforts. The ideal candidate will be responsible for developing, implementing, and optimizing paid social media campaigns across various platforms, with a primary focus on LinkedIn Ads. This is a great opportunity to lead in this area, with high levels of support for creativity, experimentation, and innovation.

Locations

London, Warsaw, Porto

Key Responsibilities

• Develop and execute data-driven global paid social media strategies to create brand awareness, generate high-quality leads, and drive pipeline growth.
• Manage and optimize paid social campaigns, including audience targeting, ad creation, and budget allocation.
• Analyze campaign performance using analytics platforms and create actionable insights to improve ROI.
• Craft compelling ad copy tailored for B2B audiences, including headlines, call-to-actions, and platform-specific messaging.
• Provide creative direction and a stream of new ideas for ad designs, ensuring alignment with B2B design principles and brand guidelines.
• Collaborate with cross-functional teams to align paid social efforts with overall marketing and sales objectives.
• Stay up-to-date with the latest trends and best practices in B2B social media advertising.

Your Profile

Required Qualifications

• Minimum 3 years of experience in B2B advertising, preferably in the SaaS industry.
• Proven track record of successful campaign execution that drives pipeline growth in a B2B context.
• At least 2 years of experience with the LinkedIn Ads platform, ideally with some experience with Meta Ads.
• Strong data analysis skills with the ability to derive actionable insights.
• Excellent written and verbal communication skills in English. Other languages are a valuable bonus but not required.
• Fluent understanding of core B2B marketing principles, sales cycles, and buyer personas.
• Ideally some experience with Account-Based Marketing (ABM) strategies.

Required Skills

• Creative Direction: Eye for effective ad design and understanding of B2B design principles.
• Data Analysis: Strong analytical skills to interpret campaign performance and make data-driven decisions.
• Strategic Thinking: Ability to develop comprehensive paid social strategies aligned with business objectives.
• Project Management: Excellent organizational and administrative skills to manage multiple campaigns and deadlines effectively.

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