Paid Search Account Manager – Italian Speaking

2 days ago – Be among the first 25 applicants

At lastminute.com, we live for the holidays. We are the European travel‑tech leader in dynamic holiday packages, turning spontaneous thoughts into meaningful experiences and helping people travel the world.

Job Summary

• Working model: Remote from Poland
• Team: Customer Acquisition
• Level: Professional
• Location: Poland
• Contract: Permanent – full‑time (36 h/week)

As a key member of the SEM team, you’ll work closely with the SEM Team Lead to plan, execute, and analyse paid search campaigns across multiple brands and products, focusing on Google Ads, Search Ads 360, and Microsoft Advertising. Your goal is to ensure all campaigns align with our business and marketing objectives, pushing constantly for optimisation, automation, and innovation.

Impact & Responsibilities

• Take full ownership of SEM performance for a specific market or product area.
• Identify growth opportunities and lead testing, scaling, and optimisation initiatives.
• Deliver actionable insights and drive measurable impact through data‑driven decision making.
• Collaborate with cross‑functional teams (Branding, Analytics, Pricing) to enhance campaign efficiency and innovation.
• Develop and maintain best practices for SEM and share knowledge within the team.
• Contribute to automation projects (scripts, rules, feed management) to streamline campaign operations.

Qualifications

• +5 years of hands‑on experience in Paid Search, with solid experience in Google Ads and/or Search Ads 360.
• Proven experience managing large‑scale, multi‑million budgets and complex account structures across multiple markets.
• Deep understanding of smart bidding, automation, and audience strategies.
• Advanced Excel / Google Sheets skills for data analysis and performance reporting.
• Highly data‑driven and analytical, with the ability to translate insights into action.
• Familiarity with Google Analytics / GA4 and measurement frameworks.
• Strong collaboration mindset and eagerness to work with teams beyond SEM to scale impact.
• Advanced level of Italian.

Desirable

• Minimum knowledge of MySQL, BigQuery.
• Understanding of A/B test tools.

Perks & Working Culture

• An inclusive, friendly, and international environment (colleagues from +10 countries).
• 36‑hour working week, with a half‑working day on Fridays.
• Flexible start and end of the working day.
• Possibility to work from anywhere for a period of time per year, defined according to local regulations.

Selection Process

• HR interview online (30 minutes)
• 1st interview online (Manager): soft skills + technical knowledge
• Offline practical case
• 2nd interview online (Manager and Team)
• Final interview
• Offer extended

Commitment to Diversity & Inclusion

We are an equal‑opportunity employer, celebrating diversity across race, gender, age, sexual orientation, religion, gender identity or expression, and accessibility. We value different lived experiences and maintain an inclusive culture that welcomes everyone who works here.

Eligibility

By submitting your information and application, you confirm that you are legally authorised to work in the country of employment and that you do not require visa sponsorship to obtain employment visa status.