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Middle Targeting Specialist
  • Warsaw
Middle Targeting Specialist
Warszawa, Warsaw, Masovian Voivodeship, Polska
JELLYFISH MEDIA
15. 3. 2025
Informacje o stanowisku

Key responsibilities:

  • Developing and managing advertising campaigns on Facebook Ads, Instagram Ads, TikTok Ads, Google Ads, and other ad networks.
  • Analyzing the target audience, setting up retargeting and Look-Alike audiences.
  • Creating media plans, calculating budgets, and forecasting KPI.
  • Testing and optimizing ad creatives, hypotheses, and ad formats.
  • Setting up and analyzing the sales funnel, integrating with CRM systems and analytics tools (Google Analytics, etc.).
  • Monitoring and adjusting bids, managing manual and automated bidding strategies.
  • Working with pixels, UTM tags, event tracking, and conversion settings.
  • Generating reports, analyzing campaign effectiveness, and providing recommendations for improvement.
  • Collaborating with designers and copywriters to create high-quality advertising content.

Main requirements:

  • 2+ years of experience in targeted advertising.
  • Deep understanding of advertising platform algorithms and auction mechanics.
  • Ability to work with analytical tools and large datasets (Google Analytics, Facebook Analytics, Keitaro).
  • Experience with various niches (e-commerce, info-products, B2B, B2C).
  • Proficiency in Excel/Google Sheets for data analysis.
  • Experience working with ad creatives: understanding which formats convert better, and basic Canva/Figma skills are a plus.
  • Knowledge of automation and optimization tools for ad campaigns.
  • Independence, analytical mindset, and responsibility for results.

Will be a plus:

  • Stress resistance.
  • English proficiency (B1 level).
  • Understanding and applying A/B testing methods.
  • Portfolio of successful cases.

We offer:

  • Employment by UoP/Umowa zlecenie/B2B.
  • Working in a cozy office (Mokotów) with a variety of breakfast/fruit/biscuits, awesome coffee and a private parking space.
  • Mobile phone/laptop available for private use.
  • Support in the legalization processes.
  • Team-building events every Friday.
  • Flexible working time.
  • No dress code.
  • Working with inspiring people, opportunity for development.
  • Interesting projects in different business areas.
  • A friendly working environment with work-life balance principles.

  • Praca Warszawa
  • Warszawa - Oferty pracy w okolicznych lokalizacjach


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