Overview
Location: Kraków or Warsaw. Working with inspiring and experienced colleagues, youll find that the atmosphere in our city-centre office is informal and engaging. The In-House Biddable Media Operations Specialist is fully hands-on in the execution of Paid Search, Social, and Programmatic campaigns in North America. The role focuses on day-to-day buying, bid management, audience targeting, pacing, and campaign optimization, without responsibility for strategy or oversight of other teams. This role ensures campaigns run efficiently, meet KPIs, and adhere to governance and operational standards.
Responsibilities
- Campaign Execution & Buying: Execute campaigns on DSPs and ad platforms including DV360, The Trade Desk, Amazon DSP, Google Ads, and Meta Ads Manager.
- RTB strategies and bid adjustments: Apply RTB strategies and bid adjustments dynamically based on audience, placement, device, dayparting, and performance signals.
- Budget pacing and targeting: Implement budget pacing, bidding rules, and audience targeting to maximize CPA/ROAS and media efficiency.
- Campaign monitoring: Monitor campaigns in real-time, making adjustments to bids, targeting, and placements to meet KPIs.
- Cross-platform consistency: Ensure cross-platform and cross-channel messaging and audience delivery.
- Optimization & Performance: Leverage platform-level automation, AI tools, and optimization features for campaign efficiency and ROI improvements.
- Performance analysis: Conduct ongoing analysis (CPR, CPM, CPA, ROAS, incrementality testing) and implement optimizations.
- Insights and recommendations: Identify trends and anomalies in performance data and make actionable recommendations to improve results.
- Audience segmentation: Implement and maintain audience segmentation, including 1P/3P data, retargeting, lookalikes, suppression logic, and geo-targeting.
- Budget execution: Track campaign-level spend and pacing, ensuring adherence to budget and ROI objectives.
- Cost controls: Apply cost controls and optimizations under guidance from a senior person to maximize media efficiency.
- Reporting support: Support reporting and reconciliation of campaign spend and performance metrics.
- Vendor & platform support: Collaborate with DSPs, ad platforms, and vendors to troubleshoot issues and leverage platform capabilities.
- Keep current: Stay updated on platform innovations, RTB features, and bid strategy enhancements to maintain high performance.
- Team collaboration: Work with Manager and peers to standardize workflows, adopt best practices, and optimize delivery.
Qualifications
- 5-7 years of hands-on digital media buying and programmatic execution, including agency and/or client-side experience.
- Operational experience in FMCG or multi-brand campaigns with significant media budgets.
- Technical proficiency in DSPs and ad platforms: DV360, The Trade Desk, Amazon DSP, Google Ads, Meta Ads Manager.
- Strong understanding of RTB, bidding strategies, bid adjustments, audience targeting, dayparting, and geo-targeting.
- Experience implementing audience segmentation and activation: 1P/3P data, lookalikes, retargeting, suppression logic.
- Hands-on optimization skills to improve CPA, ROAS, and campaign efficiency.
- Operational and financial awareness: budget pacing, cost monitoring, and efficiency tracking.
- Ability to work collaboratively in a fast-paced matrix environment under Manager guidance.
Seniority level
Employment type
Job function
Industries
- Manufacturing and Food and Beverage Services
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Note: For the purpose of ensuring informed and transparent negotiations, those who advance to the interview stage will be provided with information regarding the initial level of renumeration for the position. During the interview, any questions will be addressed and additional information on the process provided.
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