Markets Lead - Eastern Europe (f/m/x) - remote

Remote

Founded in 2017, we’re Europe’s fastest-growing marketplace for refurbished products, active in 12 European countries, having surpassed €2Bn in GMV – all this while being profitable. With beautiful headquarters in Vienna, we have a remote‑first culture and Refurbed’s 250 employees also enjoy two months of workation per year. We’ve been recognized for three consecutive years as the Top DACH Employer by Kununu.

Our mission is to empower customers to buy products up to 40% cheaper while making a substantial impact on reducing CO₂ emissions – join us to make consumption more sustainable!

Markets Lead – Eastern Europe

The Markets Lead will play a pivotal role in steering Refurbed’s commercial planning through data‑driven forecasting and cross‑functional collaboration for the Central and Eastern European markets cluster.

This role connects demand planning, market needs and marketing investments and ensures marketing spend is aligned with overall market strategy.

You will work on demand forecasting processes, develop analytical frameworks to project sales trends, and translate marketing and commercial inputs into actionable plans – ensuring Refurbed’s markets remain agile, sustainable and growth‑focused.

You will work closely with performance marketing, category & supply teams, CRM, product and other commercial teams.

Profile We Are Looking For

• 5–7 years of experience in demand planning, performance marketing, marketing analytics or commercial strategy within e‑commerce or marketplace environments.
• Strong quantitative and analytical skills; advanced Excel and Looker (or equivalent BI) proficiency.
• Solid understanding of marketing metrics and e‑commerce funnel KPIs.
• Deep expertise in Eastern European market dynamics (cultural, commercial and competitive). Native‑level understanding preferred. Focus countries are: Poland, Romania, Czech Republic, Slovakia and Hungary.
• Experience collaborating across Marketing, Product, Finance and Supply teams.
• Excellent communicator capable of influencing senior stakeholders with data‑led narratives.
• Familiarity with media measurement frameworks (MMM, brand lift studies, attribution) is a plus.
• Passion for sustainability and the circular economy.

Core Responsibilities

1. Demand Planning

• Maintain short‑ and long‑term demand forecasts across your markets.
• Incorporate seasonality and other variables (spend, pricing, promotions) into demand models and target setting.
• Present forecast insights and risk scenarios to leadership and cross‑functional teams for your markets.
• Track market performance KPIs (CAC, ROAS, CVR, channel mix) to inform decision making for your markets.

2. Commercial Marketing Integration

• Act as a central liaison between commercial departments and guide business decisions for your markets.
• Contribute to quarterly business reviews with commercial projections and assessments for your markets.
• Provide input for annual and quarterly budget planning.

3. Cross‑Functional Collaboration

• Collaborate closely with Performance, CRM, Brand and voucher teams to align demand patterns and expectations with marketing strategies.
• Ensure marketing initiatives align with promotional calendars and seasonality in your markets.
• Translate complex data into actionable insights that influence senior stakeholders across departments.

4. Media Buying

• Plan and collaborate with brand team on upper‑funnel campaigns (TV, OOH, Radio, Print).
• Work with media agencies to optimise budgets, track offline‑to‑online synergies and ensure efficiency.
• Forecast media‑driven demand uplifts and integrate offline campaigns into commercial planning.
• Use research and measurement tools (GfK, YouGov, Nielsen, YouTube) to evaluate ROI and brand lift.
• Own post‑campaign performance reviews.

5. Growth Projects

• Identify high‑impact growth levers for the business based on data‑informed decision making.
• Evaluate and build growth cases based on data points.
• Collaborate with other teams and drive 1–2 growth areas across the business.

Why You Will Enjoy Working With Us

• Decisions are made based on facts, not hierarchy.
• We embrace giving and receiving feedback, testing and welcoming new ideas, and sharing knowledge across the company.
• We all learn from mistakes – failure is part of growth.
• Diversity in all forms is valued and celebrated.

Personal & Professional Development

• Access to a dedicated learning budget within your department for courses, conferences and other learning opportunities.
• Partnership with Likeminded offers private sessions for personal growth and mental health.
• Internal workshops to develop skills across departments and enhance collaboration.

Flexibility

• Fully remote setting with the option to work from our Vienna office; dogs are welcome.
• You can self‑organise – we do not dictate exact work hours.
• Office weeks occur three times a year for team building and on‑site workshops.

For more insights, visit https://careers.refurbed.com/.