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Overview

Marketing Specialist role at Axamit focusing on market analysis, prospecting, sales enablement, client-facing activities, and digital marketing strategy for B2B audiences.

Responsibilities

• Market Analysis & Strategy: Conduct in-depth analysis of target European markets (e.g., DACH, Benelux, CEE) to identify new growth opportunities; contribute to building and executing market entry and expansion strategies.
• Prospecting & Passive Lead Generation: Identify and segment potential mid-size and enterprise clients using modern tools (e.g., LinkedIn Sales Navigator, Apollo.io); prepare targeted prospect lists for outbound campaigns in collaboration with the sales team.
• Sales Enablement & Content: Develop compelling, tailored presentations and commercial proposals that address the specific pains and needs of enterprise clients; support the preparation of responses to RFPs/RFIs.
• Client-Facing Activities: Act as the first face of the company for new inquiries; conduct initial introductory calls, qualify leads, and hand them over to account executives.
• Digital Marketing: Contribute to a content strategy targeted at a B2B audience (e.g., blog posts, case studies, white papers); assist in setting up and monitoring targeted digital campaigns (e.g., LinkedIn Ads).

Candidate Requirements (Essential Qualifications)

• 3+ years of marketing experience in IT
• A solid understanding of the mid-size and enterprise sales cycle: long sales cycles, multiple decision-makers, complex solutions
• Proven experience in market research and prospecting
• Ability to create high-quality presentations and commercial proposals in English
• Hands-on experience with passive lead generation (identifying and qualifying potential clients)
• Experience working in an Agile environment (understanding of sprints, stand-ups, etc.)
• Fluent English (C1 level) is mandatory. Must be confident in business correspondence and leading client calls
• Strong self-organization, ability to handle multiple tasks, and a fast-learning capability

Preferred Qualifications (Nice-to-have)

• Previous experience working with the European market
• Familiarity with CRM systems (e.g., Salesforce, HubSpot) and prospecting tools
• Basic knowledge of digital marketing (Email Marketing, LinkedIn Ads, web analytics)
• Proficiency in a second European language (e.g., German, French) is a significant plus

Personal Qualities (Soft Skills)

• Energetic and proactive: you bring ideas to the table
• Excellent communication skills: ability to communicate clearly with internal teams and external clients
• Strategic mindset: understand how your work impacts business goals
• Results-driven: focused on outcomes and contributing to the sales pipeline and revenue
• Team player with resilience: thrives in a collaborative environment and can handle the pressures of a dynamic role

Are you who we’re looking for? If so, attach your latest CV and tell us about yourself and why you want to work at Axamit.

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