Overview
Netwrix is seeking a Marketing Operations Manager who thrives at the intersection of data, process, and technology. You’ll own our marketing tech stack, driving operational excellence, campaign effectiveness, and data accuracy. This is a hybrid role — part strategic leader, part tactical executor — ideal for someone who is hands-on, data-driven, and passionate about delivering seamless, high-impact experiences for prospects and customers. This is a hybrid role with 3 days a week onsite in our Kraków office.
Responsibilities
- Own and optimize the marketing technology stack, including Marketo (Marketo Certified Expert required), Google Analytics, Google Tag Manager, and Qualified — while partnering with peers who own other GTM systems such as Salesforce, Outreach, and PowerBI to ensure seamless integration and operational alignment.
- Drive operational efficiency through automation — from nurture programs to lead scoring, enrichment, and routing — prioritizing simplicity and sustainability.
- Build and manage scalable processes that support campaign execution, lead management, and marketing attribution across the funnel.
- Create and deliver email marketing campaigns end-to-end — including campaign logic, segmentation, landing page forms, and performance tracking — in collaboration with content and demand gen teams.
- Monitor and analyze campaign and funnel performance, uncover insights, and recommend actionable improvements that accelerate pipeline.
- Create reporting and dashboards that surface actionable insights, uncover bottlenecks, and drive data-informed decisions across demand gen and lifecycle programs.
- Coordinate with the web team to support tagging, tracking, and onsite testing for high-quality measurement and personalization.
- Partner cross-functionally with sales, SDR/BDR, sales ops, IT, and analytics to ensure alignment, visibility, and consistent execution.
- Manage a small but mighty team, providing mentorship while remaining hands-on when needed.
- Advocate for the customer in every system and process — ensuring a smooth, responsive experience for prospects and customers.
- Maintain and scale documentation, governance, and hygiene standards to build with intention and avoid tech debt.
- Evaluate and implement new tools that expand capabilities, especially in AI-based technologies.
Qualifications
- English fluency (B1+ minimum)
- Marketo Certified Expert (MCE) — required
- Proficient in Salesforce
- 5+ years of experience in marketing operations, ideally in a B2B SaaS environment
- Deep experience building, automating, and maintaining marketing systems and workflows
- Passion for clean data, smart architecture, and long-term scalability
- Excellent problem-solving skills — ability to evaluate multiple paths and choose the best fit
- Comfortable managing people and processes, but hands-on when needed
- Customer-first mindset with awareness of downstream impact of operational decisions
- Meticulous attention to detail, especially when deploying changes across critical GTM systems
- Strong communication skills and ability to align with cross-functional stakeholders
Preferred Qualifications
- Experience with conversational marketing platforms like Qualified or Drift
- Experience rolling out and managing a marketing attribution model
- Exposure to platforms like 6sense, ZoomInfo, LeanData, Bizible, Clearbit, or similar
- Understanding of data privacy regulations (GDPR, CCPA) and compliance best practices
Our Values
- Next-Level Customer Focus - Customers first, always. We listen, protect, and go the extra mile—because their success is our mission.
- Excellence - We set high standards and deliver exceptional results, celebrate wins, seek constant improvement, and address shortcomings professionally.
- Transparent Ownership - We celebrate successes, own our mistakes, communicate openly, and face challenges with integrity.
- Winning with Clear Thinking - We value clarity and swift, effective decision-making.
- Relentless Innovation - We continually seek better ways to serve customers and stay ahead.
- Industry-Leading Expertise - We take pride in our expertise and share knowledge to be trusted experts our customers rely on.
- eXceptional Together - We value collaboration and diverse perspectives to achieve outcomes beyond individual contributions.
Why You’ll Love Working at Netwrix
- Competitive Health Benefits
- Continuous Learning and Development Opportunities
- Team-Oriented, Collaborative, and Innovative Work Environment
- Regular Company Town Halls to Keep You Informed
- Opportunities for Career Growth and Advancement
Netwrix Corporation and its wholly owned subsidiaries are Equal Opportunity Employers (EEO) and welcome all applicants for employment without regard to race, color, religion, sex, national origin, age, disability, veteran status, or any other protected characteristic under applicable law. Please let us know if you require any accommodation.
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