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Brands, Marketing and Audiences

Permanent - Full Time

Warsaw, MZ, PL, 00-139

Job Closing Date: 06/02/2025

THE ROLE

BBC Studios is a world-renowned content studio and channels & streaming business, powered by British creativity, with a reach that touches audiences in every corner of the globe.

We work with outstanding creative talent who are responsible for platform-defining shows from Strictly Come Dancing to Bluey, Prehistoric Planet to Planet Earth III.

The range and quality of our content is unsurpassed, creating critical and commercial successes and global phenomena.

From BAFTAs to RTS Awards, BBC Studios is Britain’s most awarded production company and the only producer with three of the top ten shows on IMDB; we’re the home of bbc.com, the widest-read English language news website in the world; and the UK’s largest distributor of British content.

ABOUT GLOBAL MARKETS MARKETING

The Warsaw-based marketing department is the creative powerhouse driving viewership and brand buzz for BBC Studios branded services: BBC Earth, BBC First, BBC Brit, BBC Lifestyle, cBeebies, and BBC Player across the wide region of CEE & MENAT.

We craft bold, innovative campaigns that captivate audiences and elevate our shows to must-watch status. Collaborating with content creators and partners, we ensure our brand shines across all platforms.

THE ROLE

Working closely with the Head of Marketing, the Marketing Manager will implement consumer and trade marketing strategies, supporting Commercial Branded Services teams to achieve business KPIs through effective marketing plans, including on and off-air campaigns, digital presence enhancement, performance marketing, trade events, partnerships, and sales support.

The role also includes managing a team and relationships with senior stakeholders within BBC and key clients in the region.

Responsibilities:

1. Actively contribute to the annual consumer and trade marketing strategy for the CEE & MENAT regions, executing marketing plans, and managing campaigns from conception to execution and analysis.
2. Collaborate with Programming, Media Planning, and Creative teams to develop and implement brand marketing campaigns with exceptional media and creative strategies.
3. Implement and manage the annual marketing plan for CEE & MENAT, ensuring alignment with business objectives and KPIs, and oversee external marketing agencies to deliver omni-channel campaigns.
4. Develop and execute strategies for paid media and social media campaigns, enhance community engagement, and conduct post-campaign reviews to optimize future efforts.
5. Collaborate with Distribution, Ad Sales, and Content Sales teams, as well as key Affiliate Partners, to build and execute local trade marketing plans, manage joint marketing campaigns, enhance affiliate engagement in BBC content, and support strategy development for VOD products through omni-channel marketing initiatives.
6. Build and maintain strong relationships with internal teams and local agencies to deliver successful marketing campaigns, manage and inspire the Marketing team, and provide guidance and mentorship to ensure successful execution of projects and continuous team development.
7. Align campaigns with commercial objectives, define and track KPIs, review performance with agencies, monitor market trends, collaborate with Insights and Finance teams, and manage the marketing budget for maximum efficiency and growth.
8. Manage team resources and marketing budget alongside the Head of Marketing, ensure audience research informs campaign decisions, comply with BBC procedures and guidelines and uphold BBCs mission and values.

WHAT DOES IT TAKE?

ESSENTIAL CRITERIA:

1. Extensive experience in a marketing manager role, with strong knowledge of media marketing strategy, planning, and execution. Proficient in scaled multi-channel campaigns, social and digital marketing, digital tools and platforms, and understanding digital trends, social media, and consumer behaviour.
2. Proven experience in managing and mentoring a team.
3. Experience in managing media agencies and partners, building strong working relationships.
4. Experience working with Commercial teams to deliver against business objectives.
5. Extensive knowledge of linear and non-linear broadcast, with a detailed understanding of television audiences and their relationship to content.

DESIRABLE CRITERIA:

1. Understanding of the BBC and its current position in the rapidly transforming media market.
2. Understanding and experience of editorial compliance.
3. Passion for television, particularly UK content.

LIFE AT BBC STUDIOS

We don’t focus simply on what we do – we also care how we do it. Our values and the way we behave are important to us. Please make sure you’ve read about our values and behaviours here.

The BBC is committed to building a culturally diverse workforce and therefore strongly encourages applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from individuals, regardless of their background.

BBC Studios puts sustainability at the heart of everything we do both onscreen and offscreen, including delivering against the BBC Group’s science-based Net Zero targets.

We are proud to share that we are a Level 2 Disability Confident Employer and if you require any reasonable adjustments in order to apply please contact us on

PACKAGE DESCRIPTION

Job Reference: 21221

Band: D

Job Type: Fixed Term Contract (contract end date 31st Jan 2026)

Location: Office Base is Warsaw (Pl. Bankowy 1).

WHAT WILL YOU GAIN FROM WORKING AT BBC STUDIOS?

1. Flexible 40 hour working week for work-life balance (possibility to work up to 2 days per week from home and up to 20 days per year from outside Poland).
2. 26 days holiday (plus an additional day in December – the ‘BBC Corporation Day’).
3. Private health care and discounted gym (Multisport).
4. Company pension plan.
5. Development opportunities: access to courses and webinars, opportunity to experience different areas of the organisation.
6. Location: on the verge of Old Town and the modern city; bike racks and a shower on site.
7. An open and inclusive environment: everyone is welcome! We value diversity and treat each other with kindness and respect.

NEXT STEPS

We appreciate your interest in this position and understand how important this opportunity is to you. Due to the high volume of interest we may need to close the application period earlier than anticipated. This step is necessary to ensure we can provide a high level of attention and service to all applicants. Thank you for your understanding.

DISCLAIMER

This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.

BBC Group and Public Services, Broadcasting House, Portland Place, London, United Kingdom, W1A 1AA. BBC Studios Distribution Limited, company no: 01420028, registered address: 1 Television Centre, 101 Wood Lane, London, United Kingdom W12 7FA.

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