Overview

SOFTSWISS is hiring a hands‑on Middle Marketing Manager, ready to take full ownership of the Special Projects. This role combines working with ambassadors, content, communications, campaigns, PR, events, analytics, and offers a high degree of autonomy.

Purpose of the role

You will be responsible for driving end-to-end marketing execution across special projects, shaping our brand’s visibility and growth in local markets. This role blends strategy and hands‑on delivery — from content and campaigns to PR, events, and ambassador management — giving you full ownership of initiatives that expand our reach, strengthen reputation, and create meaningful audience engagement.

Key responsibilities

• Plan and execute the marketing strategy and annual promotion roadmap for local projects.
• Contribute to the development of the marketing strategy and its day‑to‑day execution.
• Prepare content: posts, video scripts, presentations, newsletters.
• Plan and execute digital and social marketing campaigns.
• Provide SMM support: planning, publishing, audience engagement.
• Work with internal and external designers, copywriters, and contractors; source, brief, and coordinate freelancers and external agencies.
• Lead PR activities: press releases, public announcements, events.
• Drive initiatives that strengthen brand visibility.
• Track and analyse campaign performance metrics, brand awareness and reputation metrics.
• Research competitors, industry trends, best practices.
• Own and manage the marketing budget across activities and channels.
• Work with Brand Ambassadors.
• Build warm, trusting relationships and maintain regular communication.
• Monitor content quality and brand compliance.
• Develop an activity plan, cross‑team management and planning.
• Track KPIs, analyse campaign results, and improve processes.
• Prepare reports.

Required experience and qualifications

• 5+ years of experience in marketing.
• Advanced Russian and English.
• Proven success in developing and executing marketing strategies.
• Strong copywriting and content creation skills.
• Strong project management and multitasking abilities.
• Strong understanding of Digital Marketing tools.
• A proactive, ownership‑driven mindset with a focus on problem-solving.

Benefits

• Full‑time remote work opportunities and flexible working hours.
• Private insurance.
• Additional 1 day off per calendar year.
• Sports program compensation.
• Free online English lessons with a native speaker.
• Training, internal workshops, and participation in international professional conferences and corporate events.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing

Industry

Software Development