The role purpose is to drive digital marketing strategies to enhance brand visibility and engagement.
Accountabilities:
- Strategically plan, execute, and manage digital marketing activities including content development, SEO, SEM, email marketing, and social media to enhance online visibility;
- Develop and implement a digital marketing strategy focused on content creation and distribution to effectively engage target audiences;
- Ensure consistent brand messaging across all platforms to maintain brand identity and message coherence;
- Conduct detailed research to thoroughly understand our Ideal Customer Profile (ICP), identifying their needs and challenges to tailor marketing strategies effectively;
- Manage and optimize the company’s website to maximize lead conversion rates through strategic design and content updates;
- Prepare detailed reports and analytics to assess the performance of various marketing campaigns, analyzing ROIs and KPIs to inform future actions;
- Collaborate with the marketing team to brainstorm innovative growth strategies and new marketing techniques that drive business objectives;
- Work closely with both internal and external contributors, including artists, agencies, and marketers, to ensure a cohesive and dynamic digital presence;
- Oversee and manage the company’s marketing presence at trade shows.
Requirements:
- Proven track record in marketing roles such as Marketing Specialist or Marketing Manager, ideally within startups focused on digital health;
- Extensive knowledge of content distribution channels, including search engines and social media platforms, with a robust understanding of SEO tactics;
- Exceptional command of English, both written and spoken, with the ability to simplify complex technical information for diverse audiences;
- Experience using AI tools for research and marketing purposes;
- In-depth knowledge of digital media trends and B2B SaaS environments;
- Solid understanding of paid social media advertising, SEO, and SEM;
- Practical knowledge of content performance metrics and analytical tools;
- Proficiency in media editing software for both photo and video;
- Self-motivated, capable of working independently with minimal supervision;
- Strong teamwork skills, excellent communication abilities, and a proactive approach to creative problem-solving and innovation.
We offer:
- Opportunity to co-create meaningful technology and products that improve people’s lives;
- Culture of ownership, openness and trust;
- Working with professionals in a small dream team;
- Freedom and flexibility working remotely or on site in Wroclaw, Poland;
- Unlimited, paid vacation time;
- Private healthcare;
- Work equipment and tools of your choice;
- Competitive and fair salary depending on skills and experience.