The role purpose is to drive digital marketing strategies to enhance brand visibility and engagement.

Accountabilities:

• Strategically plan, execute, and manage digital marketing activities including content development, SEO, SEM, email marketing, and social media to enhance online visibility;
• Develop and implement a digital marketing strategy focused on content creation and distribution to effectively engage target audiences;
• Ensure consistent brand messaging across all platforms to maintain brand identity and message coherence;
• Conduct detailed research to thoroughly understand our Ideal Customer Profile (ICP), identifying their needs and challenges to tailor marketing strategies effectively;
• Manage and optimize the company’s website to maximize lead conversion rates through strategic design and content updates;
• Prepare detailed reports and analytics to assess the performance of various marketing campaigns, analyzing ROIs and KPIs to inform future actions;
• Collaborate with the marketing team to brainstorm innovative growth strategies and new marketing techniques that drive business objectives;
• Work closely with both internal and external contributors, including artists, agencies, and marketers, to ensure a cohesive and dynamic digital presence;
• Oversee and manage the company’s marketing presence at trade shows.

Requirements:

• Proven track record in marketing roles such as Marketing Specialist or Marketing Manager, ideally within startups focused on digital health;
• Extensive knowledge of content distribution channels, including search engines and social media platforms, with a robust understanding of SEO tactics;
• Exceptional command of English, both written and spoken, with the ability to simplify complex technical information for diverse audiences;
• Experience using AI tools for research and marketing purposes;
• In-depth knowledge of digital media trends and B2B SaaS environments;
• Solid understanding of paid social media advertising, SEO, and SEM;
• Practical knowledge of content performance metrics and analytical tools;
• Proficiency in media editing software for both photo and video;
• Self-motivated, capable of working independently with minimal supervision;
• Strong teamwork skills, excellent communication abilities, and a proactive approach to creative problem-solving and innovation.

We offer:

• Opportunity to co-create meaningful technology and products that improve people’s lives;
• Culture of ownership, openness and trust;
• Working with professionals in a small dream team;
• Freedom and flexibility working remotely or on site in Wroclaw, Poland;
• Unlimited, paid vacation time;
• Private healthcare;
• Work equipment and tools of your choice;
• Competitive and fair salary depending on skills and experience.