Join Cytiva’s Marketing Analytics team and help shape how we measure marketing impact. As a Marketing Data Scientist, you will design, build, and maintain econometric and statistical models—such as Marketing Mix Modeling (MMM), attribution, and causal inference—to quantify return on marketing investment (ROMI). Working closely with campaign, market, and customer analytics teams, and partnering with data governance, you will ensure model quality, transparency, and actionable insights that drive smarter marketing decisions.
This role is ideal for a data scientist ready to take ownership of modeling execution within a collaborative analytics ecosystem that values operational excellence and continuous improvement.
responsibilities :
Develop, test, and maintain MMM, attribution, and causal inference models linking marketing investments to business outcomes.
Calculate and interpret ROMI across channels, customer segments, and markets, translating findings into recommendations for marketing leadership.
Collaborate with campaign, market, and customer analytics teams to integrate performance, behavioral, and macro-economic data.
Partner with the data governance function to maintain data integrity, lineage, and documentation standards for modeling pipelines.
Document methodologies, assumptions, and refresh processes to ensure transparency and reproducibility.
Communicate model outcomes and insights clearly to both technical and non-technical audiences.
requirements-expected :
Experienced in building or maintaining MMM, attribution, or causal inference models end-to-end.
Proficient in Python or R (statistical libraries, regression, and time-series modeling) and SQL; comfortable working in cloud environments such as Snowflake or Databricks.
Analytical and curious, with strong business acumen and a talent for translating data into actionable insights.
Hold a bachelor’s or master’s degree in statistics, econometrics, mathematics, data science, or a related quantitative field.
benefits :
sharing the costs of sports activities
private medical care
sharing the costs of professional training & courses
