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Marketing Business Analyst

Apply locations Poznań time type Full time posted on Posted Yesterday job requisition id R0029389

Were enhancing our global digital sales & marketing efforts and need a skilled Marketing Business Analyst to turn data into actionable insights and drive our strategic approach to marketing data. Come join our Group Digital Sales and Marketing department, based in our newly established satellite office in Poznan, Poland!

You will play a pivotal role in driving a data-driven approach to marketing & sales in a global B2B company. Working with counterparts and stakeholders in sales and marketing from North America, Europe and Asia, you’ll be defining how we work with data and deliver insights across functions, business areas and geographies whilst delivering actionable dashboards & reports for the business.

We are at a pivotal point in our data maturity, recently having implemented a Customer Data Cockpit (Data Warehouse and Data Lake), one collective data repository and visualization platform for shared interpretation of Key Performance Indicators and performance for Marketing and Sales. Positioning ourselves with the foundation for activating data to improve customer experience – and bring value to Marketing and Sales.

Your future team:

You will join a dynamic team dedicated to creating transforming Marketing and Sales in ROCKWOOL by building the fully integrated end-to-end customer journey. Our diverse team consists of 17 colleagues from 8 different nationalities, divided into 4 smaller expert teams that support the entire digital marketing and sales experience for our customers. You will be a part of the Sales Automation team and will collaborate closely with all the expert teams to connect data across the customer journey.

What you will be doing:

1. Product and Project Management
   • Own the Marketing track of the Customer Data Cockpit Project. Lead and manage marketing analytics projects from inception to completion to deliver dashboards & reports to the business. Develop project plans, timelines, and deliverables in close collaboration with the Product Owner (PO), Product manager and development team. Monitor project progress and ensure timely delivery of results. Coordinate with cross-functional teams to achieve project objectives.
   • Take ownership of Google Tag Manager and Google Analytics in ROCKWOOL, ensuring that all tracking across company websites is meaningful, reliable & accurate. Establish and enforce data governance standards to mitigate risks, ensure data privacy compliance, and align with legal and regulatory requirements.
   • Oversee regular audits and quality checks to verify the accuracy and reliability of tracking implementations. Ensure consistent, trustworthy data that stakeholders can confidently use for strategic decision-making.
   • Oversee the configuration and ongoing management of Cookiebot across all company websites to ensure cookies are correctly placed on each page and aligned with user consent preferences.
2. Data Analysis and Insights Communication
   • Analyse marketing and sales data to understand the customer journey and key areas for improvement. Identify trends and patterns to inform marketing and sales strategies. Transform business insights into requirements and visualizations for dashboards.
   • Demonstrate exceptional communication skills to effectively share insights with stakeholders. Manage relationships with key stakeholders to ensure alignment and buy-in for data-driven strategies. Lead change towards a data-driven approach within the marketing and sales teams and the broader organization. Communicate complex data findings in a clear and actionable manner.
   • Collaborate with marketing and sales teams to align marketing and sales efforts. Implement tactics that bridge marketing efforts with sales outcomes. Use insights to improve lead generation and conversion rates.
3. Technical Skills and Tools
   • Develop and maintain data analysis and visualization tools such as Power BI, Looker Studio and Excel.
   • Leverage technical skills to enhance data collection, analysis, and reporting processes. Utilize tools such as Google Analytics, Google Tag Manager, Plausible, Clarity, Looker Studio and Google Cloud, SoMe platforms, Google Ads, Marketo and Microsoft Dynamics CRM. Manage and utilize data within Snowflake for analysis and reporting, use SQL for data extraction and manipulation.

What you bring:

• 5+ years of experience in an analyst role, within digital marketing or sales.
• Deep understanding of digital marketing metrics, customer behaviour, and sales funnel dynamics, preferably in a B2B industry.
• Strong analytical skills with the ability to interpret complex data and provide actionable insights.
• Expertise in data analysis and visualization tools such as Power BI, Looker Studio, and Excel.
• Strong proficiency in Google Analytics (preferably GA4) & firsthand experience working with Google Tag Manager.
• Proficiency in SQL for data extraction, manipulation, and analysis. Snowflake experience is an advantage.
• Capable of developing and maintaining Power BI models and performing analysis independently when needed.
• You are self-driven and comfortable with setting the direction, you know how to bring ROCKWOOL forward in terms of data and analytics maturity.
• Hands-on experience with a variety of Digital Marketing tools: Plausible, Clarity, Looker Studio and Google Cloud, SoMe platforms, Google Ads, Marketo and Microsoft Dynamics CRM would be beneficial.
• Proven experience in project management, with the ability to lead projects from inception to completion.
• Exceptional communication skills with the ability to articulate complex insights to diverse audiences.
• Excellent stakeholder management skills and comfortable in taking dialogue with IT and senior business.
• Creating actions that will foster change and a global focus towards transformation to become data driven.
• Ability to work independently and as part of a team, with a proactive and self-motivated approach.

What we offer:

You will be part of a company where we will trust and empower you to grow both professionally and personally, and where we provide you with the opportunity to work on a variety of initiatives with dedicated, fun and down-to-earth colleagues from a multitude of cultures and backgrounds. We will provide a thorough onboarding for you to engage smoothly into the tasks and responsibilities.

Our compensation package on employment contracts includes:

• Flexible Work Arrangements: up to 2 days per week of home office possible
• Adaptable Hours: start your workday anytime between 7:00 AM and 9:00 AM
• Home office subsidy
• Private Medical Care
• Multikafeteria MyBenefit
• Wellbeing program
• Extra Day Off for voluntary activities

… and while in the office you can also use modern office space with beautiful view and high standard furniture, bicycle parking facilities & showers, chill-out rooms with PlayStation, football table, pool table, board games, subsidized canteen with delicious food & fruit.

Interested?

If you recognize yourself in this profile and challenge, we kindly invite you to apply with CV written in English.

Who we are

We are the world leader in stone wool solutions. Founded in 1937 in Denmark, we transform volcanic rock into safe, sustainable products that help people and communities thrive. We are a global company with more than 12,200 employees, located in 40+ countries with 51 manufacturing facilities… all focused on one common purpose – to release the natural power of stone to enrich modern living.

Sustainability is central to our business strategy. ROCKWOOL was one of the first companies to commit to actively contributing to the United Nations Sustainable Development Goals (SDGs) framework and are actively committed to 11 SDGs, including SDG 14, Life Below Water. Through our partnership with the One Ocean Foundation and in connection with our sponsorship of the ROCKWOOL Denmark SailGP team, we will help raise awareness around ocean health challenges in an effort to accelerate solutions to protect it.

Diverse and Inclusive Culture

We want all our people to feel valued, respected, included and heard. We employ 79 different nationalities worldwide and are committed to providing equal opportunities to all employees, promote diversity, and work against all forms of discrimination among ROCKWOOL employees.

At ROCKWOOL, you will experience a friendly team environment. Our culture is very important to us. In fact, we refer to our culture as “The ROCKWOOL Way”. This is the foundation in which we operate and is based upon our values of ambition, responsibility, integrity and efficiency.

At ROCKWOOL Group, we are committed to enriching the lives of everyone who experiences our products and services. We help our customers and communities tackle many of today’s biggest sustainability and development challenges, from energy consumption and noise pollution to fire resilience, water scarcity and flooding.

Stone wool is a natural, fully recyclable, versatile material that forms the basis of all our businesses. With approximately 12,000 dedicated colleagues in 40 countries and sales in more than 120, we are the world leader in stone wool products. Our employees are the reason we can achieve our goals and adapt to the changing world around us. Whether in an office, sales or factory role, our employees contribute actively to making the world safer and more sustainable.

Ready to help build a better future for generations to come? Join us and make a difference!

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