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Marketing Automation Specialist

Life Unlimited. At Smith+Nephew we design and manufacture technology that takes the limits off living.

At Smith+Nephew we are looking for:Marketing Automation Specialist

The Marketing Automation Specialist is a key role responsible for maximizing the efficiency and effectiveness of our marketing automation platforms. This position plays a critical role in configuring, optimizing, and maintaining the marketing automation system to drive targeted campaigns, nurture leads, and streamline marketing processes. The goal is to leverage marketing automation technology to enhance customer engagement and achieve marketing objectives

What will you be doing?

• Develop Automated Marketing Campaigns – Build and optimize integrated marketing campaigns using Salesforce Marketing Cloud, Automation Studio, and data extensions to enhance customer engagement and experience
• Innovate & Improve Campaign Design – Bring scalable, data-driven solutions to campaign development, leveraging platform capabilities to drive efficiencies and better targeting
• Provide Expert Consultation – Advise internal teams on best practices and advanced usage of Salesforce Marketing Cloud to maximize its potential
• Translate Business Needs into Technical Solutions – Work closely with stakeholders to gather requirements, document processes, and develop functional specifications in collaboration with technical teams
• Develop & Maintain Marketing Cloud Assets – Create and manage dynamic, interactive, and responsive emails, templates, journeys, and campaigns using HTML/CSS, AMPscript, Journey Builder, and CloudPage development
• Manage Data & System Integrations – Maintain data imports/exports using SQL, develop Apex classes and Visualforce pages, and ensure seamless system functionality
• Stay Ahead of Industry Trends – Keep the team informed on emerging marketing automation best practices, including segmentation, deliverability, content personalization, and compliance

What will you need to be successful?

• Marketing Automation Expert – 5+ years of hands-on SFMC experience, including Journey Builder, AMPscript, and email marketing best practices
• Technical Skills – Strong in HTML, CSS, SQL; experience with JavaScript, APIs, and Salesforce Data Cloud is a plus
• Problem Solver – Ability to troubleshoot, optimize automation processes, and find innovative solutions
• Strong Communicator – Can explain technical concepts clearly and collaborate across teams
• Organized & Detail-Oriented – Manages multiple projects with accuracy and efficiency
• Results-Driven & Curious – Passion for learning new tools and delivering measurable impact. Salesforce certifications preferred

You. Unlimited.

165 years of groundbreaking innovation requires a steadfast focus on what’s next. We’re passionate about you. You’re what’s next...

Inclusion & Belonging: committed to welcoming, celebrating and thriving on inclusion & belonging, learn more about our Employee Inclusion Groups on our website

Your Future: annual bonus, life insurance, save as you earn share options

Work/Life Balance: flexible vacation and time off, paid holidays and paid volunteering hours, so we can give back to our communities

Your Wellbeing: private health and dental plans, multisport card/my benefit platform and much more

Flexibility: hybrid working model (for most professional roles)

Training: hands-on, team-customized, mentorship, subsidies for language classes, certifications and postgraduate studies

Extra Perks: referral bonus, recognition program

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About Us

165 years of pioneering innovation requires a relentless focus on what’s next. We’re focused on you. You’re what’s next...Ready to take your career to the next level? Join our talent community for access to new job opportunities. Sign up now!

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