Informacje o stanowisku

Job Description:

The Marketing and T&E Manager is responsible for the implementation of the regional marketing and T&E strategy locally in Poland and ensuring the effective implementation of tactical marketing programs. This role involves being part of a team of Marketing and T&E managers and working closely with the Global teams as well as the local organization.

Responsibilities include all commercial marketing activities, such as marketing, product management, sales support, marketing communication, educational needs and plans, partnering activities, and key events.

The manager provides strategic market direction through the definition and execution of the Integrated Marketing Plan and collaborates closely with the commercial leaders of the local organization to drive revenue target achievement.

The Marketing and T&E Manager is:

• Responsible for specific plans to obtain long-term and sustainable growth with the goal of attaining significant improvements in market share.
• Ensures that all Marketing, University and T&E activities, Sales Support, and Business Support & Service within the Regional countries are executed according to strategies and targets.
• Owns and drives the Integrated Annual Marketing Plan for Poland, which is the consolidated plan of promotion activities, training and education courses, practice development tools, events, and marketing communication, SFE improvements to support the achievement of commercial goals.
• Responsible for local Marketing and T&E activities, ensuring internal staff training programs regarding product and clinical knowledge, Market Segmentation, Solution Selling, Lead Generation, etc.
• Manages overall expenses for the local Marketing & T&E budget.
• Regularly co-travels and visits local key customers, local experts, and speakers, working closely with them to ensure their needs are considered in the local plans and shared with the regional team.
• Shares best practices within the regional (European) team.

Job Requirements:

Critical Knowledge and Qualifications:

• Academic degree, ideally a Master’s, in Marketing and Communication.
• Fluency in English and Polish (spoken and written).
• Excellent product and marketing knowledge.

Critical Skills/Technical Know-How:

• Proficient in MS Office applications (mainly PowerPoint, Word, and Excel).
• Ability to manage given tasks and responsibilities independently while still aligning with the Global Marketing organization, the Regional sales organization, and the T&E organization.
• Strong communication skills and presentation capabilities.

Critical Experience:

• At least 5 years of experience leading marketing efforts in a subsidiary of a global organization.
• Comprehensive practical experience in Digital Marketing and Funnel Management.
• Experience in the dental implant industry is highly preferred.

Operating Company: Nobel Biocare

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