Informacje o stanowisku

Job Description:

The Marketing and T&E Manager is responsible for the implementation of the regional marketing and T&E strategy locally in Poland and ensuring the effective implementation of tactical marketing programs. This role involves being part of a team of Marketing and T&E managers and working closely with Global teams as well as the local organization.

The manager is responsible for all commercial marketing activities, including marketing, product management, sales support, marketing communication, educational needs and plans, partnering activities, and key events.

They provide a strategic market direction through the definition and execution of the Integrated Marketing Plan and work closely with the commercial leaders of the local organization to drive revenue target achievement.

Key responsibilities include:

• Responsible for specific plans to obtain long-term and sustainable growth with the goal of attaining significant improvements in market share.
• Ensure that all Marketing, University and T&E activities, Sales Support and Business Support & Service within the Regional countries are executed according to strategies and targets.
• Own and drive the Integrated Annual Marketing Plan for Poland, which is the consolidated plan of promotion activities, training and education courses, practice development tools, events, and marketing communication.
• Responsible for local Marketing and T&E activities, securing internal staff training programs regarding product and clinical knowledge, Market Segmentation, Solution Selling, Lead Generation, etc.
• Manage overall expenses for the local Marketing & T&E budget.
• Regularly co-travel and visit local key customers, local experts, and speakers to ensure their needs are considered in local plans and shared with the regional team.
• Share best practices within the regional (European) team.

Job Requirements:

Critical Knowledge and Qualifications:

• Academic degree, ideally a Master’s, in Marketing and Communication.
• Fluency in English and Polish (spoken and written).
• Excellent product and marketing knowledge.

Critical Skills/Technical Know-How:

• Proficient in MS Office applications (mainly PowerPoint, Word, and Excel).
• Ability to manage tasks and responsibilities independently while aligning with the Global Marketing organization, the Regional sales organization, and the T&E organization.
• Strong communication skills and presentation capabilities.

Critical Experience:

• At least 5 years of experience leading marketing efforts in a subsidiary of a global organization.
• Comprehensive practical experience in Digital Marketing and Funnel Management.
• Experience in the dental implant industry is highly preferred.

Operating Company: Nobel Biocare

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