Marketing Analytics Manager

Your responsibilities

• Be the go to person for business, data and local market stakeholders for performance measurement concept development, dashboard creation, requirements/specifications for metrics definition, testing, training and bug-fixing. Be the interface for communication (and translation if needed) between business and data stakeholders and ensure smooth handover between stakeholders
• Develop dashboards incl. concept creation of marketing data across multiple channels and sources (email, paid, social, web, live events, webinars, e-learns and online communities, etc) including adjustment, bug-fixing, refinement/improvement of the existing dashboards
• Train and document local markets as well as global teams on tracking framework, new dashboards and processes and drive visibility & adoption
• Drive standardization, establish processes and tools around marketing measurements, (e.g. KPI, naming, process, dashboard) that enable consistent measurement
• Provide ongoing visibility incl. in-depth analysis into the impact that marketing campaigns and programs have on revenue as well as on customer and consumer satisfaction – with key focus on B2B engagement and provide reports and creating a 360 degree view for global and local marketing organization to help optimize campaigns by designing and overseeing the implementation and measurement of robust A/B tests
• Collaborates and communicate effectively with cross-company departments like CRM, CRM IT, Advanced Analytics, Activation & Engagement, Channel owners, Digital Platforms & Chanels, Sales Operations as well as external agencies to ensure measurable metrics and measurement capabilities are in place as well as organization-wide data standards are maintained. Understands integrations between multiple systems
• Project management of various marketing performance or commercial excellence projects
• Develop, maintain and deploy Excel KPI overviews (bowlers), reports and dashboard to different stakeholders. Help evolving the performance review session (daily management) frameworks and practices in the organization
• Drive the continuous improvement of data quality in collaboration with the business, the Salesforce teams, and the Compliance department
• Support teams on web analytics (configuration, setting up tracking and reporting), including coordinating with third party providers to drive further technical development as necessary

Employer requirements

• University degree in economics, marketing, statistics, analytics or similar
• 3-5 years of experience in an analytical role
• 2+ years of experience in digital marketing analytics experience designing, implementing and measuring the impact of multi-channel marketing activities for fast pace international organization (incl. Google Analytics, web optimization, marketing promotion ROI, omnichannel attribution, etc.)
• Proactive, self-driven and highly motivated professional with high level of accountability
• Being able to communicate effectively across multiple stakeholders and translate between data analytics and business people. Ability to define and lead own projects involving various stakeholders
• Solid experience working with data sets, data analysis as well as visualization tools as CRMA, Power BI, etc, SQL and Salesforce knowledge is a plus
• Strong analytical skills and detail oriented: willingness to spend time analyzing data, generate insights out of data, improve layouts and search for mistakes/issues
• Experience with global web analytics technology stack (Google Analytics, Google Tag Manager, Data Studio, Adobe Analytics, Adobe Target, SEM Rush, HotJar)
• Solid understanding of the marketing and sales funnel as well as customer segmentation
• Knowledge using programmatic platforms (e.g. Adobe, Google and Facebook ecosystems, affiliate networks, SEO, etc.) and attribution software

What employer offers

• An open corporate culture, supportive atmosphere
• Permanent employment and stable working conditions
• High innovation pace and interesting med-tech products
• Cafeteria benefit system covering private medical care etc.
• Support in further training and development opportunities
• Modern office with comfortable working environment
• Onboarding program provided with close cooperation with your LM and the team
• Support in further training and development opportunities