Marketing Analytics & SEO Specialist – Jacobs

Overview

At Jacobs, we challenge today to reinvent tomorrow by solving the world’s most critical problems for thriving cities, resilient environments, mission-critical outcomes, operational advancement, scientific discovery, and cutting-edge manufacturing. Our Global Delivery Center in Poland, located in Krakow and Warsaw, supports local and international projects across advanced facilities, water & environment, transportation, energy & power, cities & places, and digital domains.

Key Responsibilities

• Monitoring key metrics such as traffic, bounce rate, session duration, conversion rate, and page load times.
• Identifying trends and issues using Google Analytics 4 to track user interactions, find patterns, resolve technical issues, and identify improvement areas.
• Providing actionable optimization recommendations to improve site performance, user experience, and engagement.
• Collaborating with web development to implement changes.
• Measuring content effectiveness across podcasts, blogs, videos, infographics, etc., by analyzing views, shares, clicks, and conversions.
• Assessing user engagement metrics like time on page, scroll depth, and social interactions to understand audience consumption.
• Tracking organic reach and keyword ranking with SEMrush or Ahrefs to align content with targeted keywords and search intent.
• Working with marketing colleagues to recommend keywords and topic areas for content creation.
• Implementing data-driven content optimization for relevance and audience resonance.
• Setting up UTM tracking for marketing campaigns to measure channel performance accurately.
• Preparing performance analysis across Google Ads, social media, and email platforms.
• Reporting ROI and channel effectiveness, and providing key learnings.
• Optimizing feedback with marketing teams to refine campaigns based on data insights.
• Mapping user journeys from acquisition to conversion to retention.
• Using data to understand user navigation and interactive behavior.
• Collaborating with UX designers, product managers, and content creators.

We Offer

• Unique company culture fostering personal career growth and work-life balance.
• Full-time employment with salary commensurate with qualifications.
• Hybrid or stationary working model, with two days per week in the office.
• Flexible start times (between 7:30 AM and 10:00 AM).
• Short Fridays (6-hour workday).
• Comprehensive benefits, including Lux Med medical care, psychological care, life insurance, cafeteria system, and MultiSport card co-financing.
• Membership in employee networks such as the Women’s Network, OneWorld, PRISM, Careers Network, Green Team, SpeakUp, and others.
• Continuous development: professional trainings, certifications (e.g., ACCA, CIPS), Graduate Development Program, Learners’ Community, and self-learning platform.
• Holiday allowance ("wczasy pod gruszą").

Requirements

• Minimum 5 years of experience in marketing analytics, SEO, or a related role.
• Proficiency with Google Analytics 4, Google Tag Manager, and related tools.
• Hands-on experience with SEO/SEM strategies and tools such as Google Ads, SEMrush, or Ahrefs.
• Proven ability to manage and analyze UTM tracking for campaigns.
• Experience with data visualization tools like Power BI or Google Data Studio.
• Strong Excel/Google Sheets skills for data verification.
• Knowledge of A/B testing and CRO principles is a plus.
• Fluent in English.
• Experience working in an international environment.
• Analytical mindset with strong problem-solving skills.
• Ability to transform complex data into clear marketing insights.
• Excellent communication and presentation skills.

EEO Statement

We know that if we are inclusive, we’re more connected, and we’re more creative. We accept people for who they are. As a Disability Confident employer, we will interview all disabled applicants who meet the criteria for a vacancy. If you require further support or reasonable adjustments with regards to the recruitment process (for example, you require the application form in a different format), please contact the recruitment team at recruitmentpoland@jacobs.com. Your application experience is important to us, and we’re keen to adapt to make every interaction even better. If you require further support or reasonable adjustments, please contact the team via Careers Support.