Guide and mentor a team of 6 web analysts, fostering a collaborative and innovative team culture.
Define team goals, objectives, and KPIs to align with overarching business strategies.
Strategic Vision and Roadmap Development:
Craft a comprehensive analytics strategy to gather relevant data for informed business decisions from a business-centric viewpoint.
Propose project roadmaps for implementation, encompassing both tools and processes.
Conduct competitive benchmarking to identify industry best practices in processes and tools, aiming for continual strategy enhancement.
Execute and oversee the entire analytics strategy implementation, project management, and ensure adherence to deadlines and objectives. Advanced Analysis and Reporting:
Illuminate customer journeys, pinpoint areas for improvement, and contribute to feature enhancements.
Perform ad-hoc, omnichannel, and multi-scope analyses, including A/B testing and experience targeting.
Establish trusted relationships with product, Dev, Business, and marketing teams, serving as a conduit for knowledge exchange.
Incorporate insights from diverse data sources beyond web analytics, fostering creative thinking.
Regularly generate reports and business reviews for key stakeholders, presenting findings and recommendations clearly and succinctly.
Collaboration and Communication:
Collaborate with marketing, product, and IT teams to integrate web analytics into business decision-making processes.
Translate analytics findings for non-technical stakeholders, translating data insights into actionable recommendations.
Tool Implementation and Optimization:
Oversee the implementation and configuration of web analytics tools, ensuring data accuracy and relevance in collaboration with the tracking specialist for insights creation.
Continually optimize analytics tools and processes to enhance data accuracy, efficiency, and reporting capabilities.
requirements-expected :
Measurable consumer engagement impact through analysis, retrospective analysis, or product implementations.
Measurable revenue impact through research and retrospective analysis.
Measurable consumer experience impact through analysis, retrospective analysis, or product enhancements.
Measurable efficiencies in products, tools, and agile development processes.
Qualitative and quantitative insights from experimentation leading to product optimization.
Over 9 years of experience using analytics tools, either in an agency or advertiser setting.
Proficient in analytics tools such as Google Analytics 4, Firebase, Google Big Query, Google.
Tag Manager, Adobe Analytics, and Adobe Launch.
Strong skills in Power BI.
Familiarity with AB testing tools like Firebase, LaunchDarkly, and Dynamic Yield.
Analytical and performance-oriented mindset.
Understanding of technical and business intricacies.
Ability to synthesize and communicate complex concepts, providing coaching and guidance.
Cross-functional collaboration skills.
Proficient in professional English.
Open-mindedness and team spirit are essential.
Experience with applications analysis is a plus.
Passion for software development and the automotive industry is advantageous.
