Informacje o stanowisku

Job Description

Are you passionate about helping Allegro improve conversion of each customer visit, and directly contribute to the platform GMV growth? Join our team as a Manager, Conversion Optimization.

In this role, you will be responsible for

• Acting as the company-wide conversion owner, managing one of the key metrics driving our overall business
• Detecting conversion blockers and identifying improvement opportunities across the entire platform by collaborating with cross-functional teams such as Marketing, Technology, Operations, and Commerce
• Building input metrics which explain conversion better (e.g. customer platform navigation metrics, quality of offers available on the platform, and more)
• Exploring targeted opportunities for specific categories, channels (app, desktop, web), and traffic sources.
• Prioritizing potential conversion improvement initiatives and building alignment with cross-functional teams responsible for their execution.
• Utilizing historical data, current trends, and predictive analytics to forecast future conversion trends for annual budgeting and key trade plan events, such as Smart Week, Black Week, and X-mas.
• Collaborating closely with Product and Tech teams to ensure new feature launches positively impact conversion; Co-leading specific A/B tests with the Tech team as relevant
• Analyzing conversion rates for each product category and tailoring strategies to meet specific category needs, driving targeted improvements.

We are looking for people who have

• Strong analytical and problem-solving skills to analyze large volumes of data, extract meaningful insights, and make informed business decisions.
• Proficiency in analytical tools such as Google Sheets, Google Studio, Turnilo, and Tableau for data analysis and visualization. Knowledge of Big Query/SQL is a plus.
• Prior experience with e-commerce platforms, managing conversion improvement programs is a plus
• The ability to assess the market, identify competitors strategies, and benchmark performance to maintain a competitive edge.
• Excellent communication skills to clearly convey strategies, insights, and results to both technical and non-technical stakeholders.
• The capability to work seamlessly with various departments, including marketing, commerce, and product/tech teams, ensuring aligned and synergistic strategies.
• Proficiency in English (C1 level).

What we are offering

• A hybrid work model (3-2). Well-located office in Warsaw (with fully equipped kitchens and bicycle parking facilities) and excellent working tools (height-adjustable desks, interactive conference rooms)
• A wide selection of fringe benefits in a cafeteria plan – you choose what you like (e.g. medical, sports or lunch packages, insurance, purchase vouchers)
• English classes that we pay for related to the specific nature of your job
• Work in a team you can always count on – we have on board top-class specialists and experts in their areas of expertise
• Team tourism, training budget and an internal educational platform, MindUp (with training courses on work organization, means of communication, motivation to work and various technologies and substantive issues)
• If you want to learn more, check it out for yourself

Warszawa - Oferty pracy w okolicznych lokalizacjach