Loyalty & CRM Manager w Aplikuj.pl

Nowy Sącz, małopolskie, Polska

Pracodawca:

Gi Group S. A.

Opis stanowiska:

We are looking for an experienced Loyalty & CRM Manager for our client – a leading retail company undergoing a digital transformation. This key role is responsible for developing and executing a comprehensive loyalty and CRM strategy aimed at increasing customer retention, engagement and lifetime value. You will design and manage the loyalty program, optimise customer journeys and leverage advanced CRM tools to deliver personalised, data‑driven experiences.

Zadania:

• Develop and implement a loyalty and CRM strategy tailored to the Polish market.
• Manage CRM systems and maintain customer database integrity.
• Design and optimise engagement mechanisms, rewards and benefits.
• Collaborate with Marketing, Digital, Operations and IT teams to deliver new functionalities and customer activations.
• Create and implement loyalty lifecycle journeys and targeted engagement campaigns.
• Oversee segmentation, targeting and automation processes for precision and scalability.
• Work closely with analytics teams to measure impact and continuously improve campaigns.
• Ensure operational excellence in CRM delivery and campaign execution.

Wymagania:

• 6‑8 years of experience in CRM and loyalty program management.
• Expertise in customer journey mapping, segmentation and personalisation.
• Strong knowledge of CRM platforms (Salesforce, Adobe, Emarsys or similar).
• Proven experience in managing loyalty or membership programmes.
• Solid understanding of customer analytics and data‑driven decision‑making.
• Hands‑on approach with the ability to execute and deliver results.
• Project management and stakeholder management skills.
• Analytical and commercial mindset combined with leadership capabilities.
• Fluent English.

Oferta:

• Work in a leading retail organisation trusted by millions of consumers across Europe.
• Competitive salary and clear opportunities for career growth.
• Access to a comprehensive benefits platform.
• Discounts on company products – enjoy your favourite items at better prices.
• A wide range of training programmes, courses and webinars to support continuous learning.
• Opportunities to improve language skills and collaborate in an international environment.
• Financial recognition for loyalty, including jubilee awards, additional days off and special discounts for long‑term employees.
• A supportive and collaborative work culture that values expertise and knowledge sharing.

GI Group Poland is acting as an Employment Agency in relation to this vacancy.