About Us

At Digital Forms, we help companies grow through digital transformation—from process optimization and automation to AI and custom software development. We work with international clients (primarily UK & US) and run fully remotely, supported by a small but mighty team of senior experts. We value practical solutions over corporate fluff.

The Role

We are looking for a B2B Marketing Lead to architect and own our entire growth engine. This is a "Head of" level role in practice: you will not just execute campaigns, but define the Go-to-Market strategy, manage the marketing budget, and orchestrate external vendors to scale our presence. You will act as a strategic partner to the founders, transforming our technical expertise into a predictable stream of inbound opportunities.

Key Responsibilities

• Own the GTM Strategy: Define the roadmap for brand awareness and lead generation in the UK and US markets.




• Build the Inbound Machine: Architect the end-to-end customer journey—from first touch (content/ads) to nurturing (email/automation) to sales handoff.




• Budget & Vendor Management: meaningful ownership of the marketing budget. Hire and manage freelancers (designers, copywriters, SEOs) to execute your vision without bloating headcount.




• Content Authority: Direct the content strategy. Ensure every piece of content (whitepapers, case studies, webinars) reinforces our authority in AI and Digital Transformation.




• Revenue Attribution: Implement robust tracking to prove ROI. You should be able to trace a closed deal back to its source campaign.




• Sales & Marketing Alignment: Work directly with the Sales Lead to define Ideal Customer Profiles (ICPs) and ensure lead scoring models are accurate.




• Experimentation: rapid testing of new channels (e.g., LinkedIn Ads vs. Cold Outreach vs. Partnerships) to identify scalable growth levers.

Must-Have Qualifications

• 7+ years of B2B Marketing experience: with a significant portion spent in B2B Tech, SaaS, or Professional Services.




• Proven "0 to 1" or "1 to 10" experience: You have built marketing functions or significantly scaled lead volume in a previous role.




• Strategic & Hands-on: You can present a quarterly strategy to the founders in the morning and fix a HubSpot workflow in the afternoon.




• Vendor Management: Experience hiring and directing freelancers or agencies to deliver high‑quality work on time.




• Commercial Acumen: You speak the language of revenue (CAC, LTV, Pipeline Velocity), not just marketing (Likes, CTR).




• Native/Bilingual English: World‑class communication skills are a hard requirement.

Nice-to-Have Qualifications

• Experience marketing complex services (Consulting/Custom Dev) rather than just products.




• Deep technical familiarity with automation tools (e.g., Zapier, Make) to automate your own marketing ops.




• Experience launching Account-Based Marketing (ABM) pilots.

Working Model

• Fully Remote: Work from anywhere with a professional setup.




• Leadership Role: You will operate with a high degree of autonomy and decision‑making power.




• Collaboration: Asynchronous‑first (Slack/Notion), with focused synchronous strategy sessions.




• Time Zone: Requires reasonable overlap with CET and availability for UK/US market activities.

What We Offer

• The chance to build a marketing function from the ground up with a healthy budget and senior support.




• A seat at the leadership table with direct influence on company direction.




• A remote‑first culture that respects deep work and results over presenteeism.




• Competitive compensation aligned with a Lead/Head‑of level role.