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Junior Digital Marketing Specialist CEE (maternity cover), Warsaw

Client: Elanco

Location: Warsaw, Poland

Job Category: Other

EU work permit required: Yes

Job Reference: b2cc3f75d97e

Job Views: 30

Posted: 23.01.2025

Expiry Date: 09.03.2025

Job Description:

Responsibilities:

• Execute digital marketing strategies to meet business objectives.
• Diligently manage all digital marketing channels (website, blogs, emails, and social media) to ensure brand consistency.
• Measure ROI and KPIs and prepare digital marketing reports for campaigns.
• Cooperate with Marketing (CEE, Global), Global Digital team, and local sales teams to improve customer experience through cohesive strategies.
• Stay up-to-date with digital technology developments.

Expected day-to-day activities:

• Regular content maintenance of the web-portals (Kentico CMS).
• Non-technical SEO implementation for company web-portals.
• E-mail campaigns execution and support (Veeva, Sales Force Marketing Cloud).
• Manage Social Media channels (if agreed in advance).
• Provide regular analytics for company websites and social media (via use of Sprout Social) to improve tools reach and effectiveness.
• Regularly monitor competitors digital activities and provide feedback to Elanco.
• Implementation of new digital tools.

Basic Qualifications (Must Have):

• Bachelors degree (IT or Digital Marketing preferred).
• Minimum 1-2 years of relevant experience in Digital Marketing projects or support.
• Knowledge of Kentico (or similar) CMS environment.
• Advanced SEO principles understanding and ability to implement and adjust non-technical SEO based on available analytics.
• Advanced knowledge of Google Analytics.
• Email Marketing certification and practice.
• Experience in social media (FB, Instagram) support and content maintenance.
• Basic HTML knowledge.
• Fluent in English and Polish.
• Knowledge of another language (Hungarian, Czech, or any other language) will be an advantage.
• Cross-functional project coordination.

Additional Skills & Preferences (Nice to Have):

• Passion for Digital Marketing.
• Passion for teamwork.
• Experience with Google AdWords and social media targeted advertising.
• Knowledge of marketing tools in Veeva CRM.
• Experience with Sales Force Marketing Cloud (SFMC) or similar marketing automation.

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