Join our vibrant team as a Marketing Technology Specialist - Consent Preference management at HEINEKEN. We are on a digital transformation journey to become the best-connected brewer, aligning with our EVERGREEN 2025 strategy. Were evolving to be more customer and consumer-centric, and your role is a pivotal opportunity to make a significant impact in achieving that goal. Be part of the transformation and contribute to our exciting journey toward excellence!
As a MarTech Specialist, you will immerse yourself in a collaborative agile squad of product architects and Marketing Technology geeks. This roles major aim is to lead the implementation and configuration of OneTrust across our global organisation.
responsibilities :
Execute seamless integration of the OneTrust UCPM solution and transition of other current consent preference management solutions into the existing systems and platforms of the operating companies across the globe
Ensuring consistency of the overall consent management solution
Ensure the delivered system and services are consistent with the agreed architecture and meet the business requirements
Drive the technical validation and ensure the services of the technology vendors meet the business requirements
Design the implementation to be scalable and adaptable to future growth and changes in the marketing and regulatory landscape
Implement a user-friendly opt-out management mechanism, empowering consumers to modify or withdraw consent effortlessly
Willingness to learn and acquire different marketing consent and analytics-oriented certifications (offered by Heineken)
Forge relationships with stakeholders globally to enhance solution maturity, both technically and business-wise
Ensure compliance, by liaising with legal and privacy departments all over the world, with international data protection regulations, such as GDPR, CCPA, and other relevant standards.
Conduct continuous monitoring of regulatory changes and update the consent solution to ensure ongoing compliance
Design and customize branded consent forms aligned with the companys identity, ensuring a positive and regionally adaptable user experience.
Manage granular consent preferences, allowing for specific permissions related to diverse marketing activities
Establish automated workflows for the entire consent lifecycle, including initial collection, renewal, and withdrawal processes
Build marketing consent awareness, people capabilities in OpCos and share knowledge by means of training sessions geared to a wide group of employees involved in consent management processes
Generate insightful reports and analytics to track and analyze consent data, supporting data-driven marketing decisions
Offer dedicated support channels to address issues and maintain smooth operation of the OneTrust solution
Tackle data architecture, ensuring seamless data flows for enhanced journeys, and identify opportunities for process and technology improvements that have direct business impact.
Your role involves planned governance and planning for solution and capability maturity, continually assessing people, processes, and technology- the operating model for sustained excellence
You are able to zoom out and view the solution as part of the wider D&T architecture to plan ahead in terms of technology and data architecture
requirements-expected :
At least 3-5 years of relevant (global) experience in a similar position
Business domain expertise for the relevant product
Knowledge of Azure, Consumer Data Platforms, Consent Solutions, and Personal Data Store
Good knowledge of international data protection regulations is mandatory
Excellent facilitation, stakeholder management, presentation, and analysis skills
Skills in MS Excel, PowerPoint, and financial modelling
Fluent English language required (communicating and convincing)
Experience in working with Business Intelligence tools would be a plus
Experience of working in a deadline-driven environment with rapid release cycles
Experience with Agile ways of working
Experience in rollout of global solution operating across the markets will be considered a plus
offered :
Private Medical Healthcare
Performance bonus
Sodexo card
Life insurance
Referral program
Development opportunities
Local and global job opportunities within HEINEKEN
ACCA Approved Employer
Work from home flexibility (also after COVID)
benefits :
sharing the costs of sports activities
private medical care
life insurance
remote work opportunities
integration events
corporate sports team
parking space for employees
extra social benefits
pre-paid cards
christmas gifts
employee referral program
charity initiatives
flexible work from home scheme after pandemic/lockdown
