Head of Modern Trade Channel – Bacardi

Join to apply for the Head of Modern Trade Channel role at Bacardi.

Please note this is a Direct Search led by Bacardi, Applications from agencies will not be accepted nor will fees be paid for unsolicited CVs.

YOUR OPPORTUNITY

This is an exciting opportunity to be part of the Key Accounts Team, driving joint growth – for Bacardi and its key customers as well as leading the KAMs Team to help Bacardi achieve our Best 10 years yet!

About You

You are all about key customers, you know them and have experience in managing them.

Your entrepreneurial style means that you will thrive on being the key contact for our key customers, driving our business, distribution and maintaining sustainable relationships.

Your strong communication and interpersonal skills as well as strategic thinking and analytical skills will be key to your success in this role. You recognize the importance of relationships and work hard to build them externally as well as within the company. You are able to think strategically in order to build sustainable partnership with our key customers. You cooperate closely with the internal stakeholders (from brand and customer marketing, supply chain, finance, revenue growth and commercial capabilities) with the common aim of accelerating our business.

You are also an experienced manager who knows how to lead, manage, motivate and develop your team.

RESPONSIBILITIES

WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE

• Deliver targets: Delivery of customer related key revenue targets as determined by the financial plan, driving of sales and portfolio strategy within key customers, delivery of key customers targets.
• Team management: Management and development of Key Account Managers; ensuring team direction, motivation, and cohesion is maintained.
• Managing customer relationships: Development and maintenance of effective and strategic relationships with key customers and influence the positioning of Bacardi brands within your dedicated Customer responsibility and be accountable for the implementation of Commercial plans that deliver against customer plans.
• Strategies development and monitoring: Identification of opportunities and guidance of the development and execution of strategies to maximize Bacardi’s performance in key customers achieving value creation.
• Cooperation: Close work with the CPA, Marketing, Logistics, Finance, Commercial Capability, Field Force and KAM Team across all channels, driving a shared vision and winning team spirit among the sales teams. Building and maintaining a positive relation and cooperation between all departments.
• Developing talent & capability: Ensure own SMART development plan in Primo Profile and actively work to close competence gaps, gain new skills.

SKILLS

THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY

• Higher education in Economics / Management / Finance or another relevant field
• Professional experience in KAM role or similar position considered (minimum 3-4 years)
• Prior experience in wine and spirits or luxury/premium FMCG industry would be an asset
• Experience in team leadership
• Excellent presentation and negotiation skills
• Excellent analytical skills and ability to handle large amounts of data
• Strategic mindset in order to build long term customers/ channel strategies
• Resilience to stress in a dynamically changing market and working environment
• Proficient in the use of MS Office (Word, Excel, PowerPoint)
• English upper-intermediate (B2)

PERSONAL QUALITIES

• Result-oriented mindset
• Maturity in problem-solving and decision-making
• Strategic vision and ability to translate strategic objectives into sound practical plans
• Excellent communication and negotiation skills
• Delivery-focused mindset and flexibility
• Innovative, out of the box thinking
• Able to work under pressure and with ambiguity
• Resilience to stress in a dynamically changing market and working environment
• Open-minded, honest, with eager to learn, to deliver results and have fun!

Country Specifics

• Managing 2 direct reports (Key Account Managers)
• Responsibility for Modern Trade Key Accounts Channel, covering key accounts such as: Auchan, Kaufland, E. Leclerc, Orlen, Carrefour, Dino, Intermarche

LEADERSHIP AGILITY

• Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
• Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
• Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
• Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
• Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity.

U.S. applicants have rights under Federal Employment Laws.

Perks of Working for us

At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well‑being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.

Compensation, Paid Time Off & Retirement

• Competitive Pay Package
• Competitive Holiday/Paid Time Off, plus additional days offered (i.e., volunteer day, allowing you to give back to the community)
• Retirement/Pension Plan

Health & Wellbeing

• Medical, Critical Illness, and Life Insurance
• Calm Meditation App subscription (free)
• Employee Assistance Programs
• Best‑in‑class, family‑friendly, and inclusive leave policies

Additional Benefits

The benefits/perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.

Some benefits may be subject to an employee contribution.

Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Other

Industries

Beverage Manufacturing

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