Join to apply for the Head of Marketing (f/m) role at SALESmanago

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Join to apply for the Head of Marketing (f/m) role at SALESmanago

SALESmanago is one of Europe’s most ambitious and fastest evolving Customer Engagement platforms. More than 2,500 mid‑market and enterprise brands across 50 countries rely on our technology to engage, convert and retain customers at scale. Our clients include Starbucks, BMW, Crocs, Victoria’s Secret, New Balance and many more global names.

With ~€35m ARR and strong profitability, we are entering a major new phase of growth. Backed by leading UK private equity firms SilverTree and Perwyn, and supported by founder‑investor Rafał Brzoska, we are building the first truly unified, AI‑driven lifecycle engagement engine in Europe.

The group brings together:

• SALESmanago – our flagship AI Customer Engagement and Marketing Automation platform
• Leadoo – a high‑performing Conversion Platform with particular strength in the UK and Nordics
• Thulium – an Omnichannel Customer Service solution with exceptional loyalty in Poland

Headquartered in Kraków, one of Europe’s most vibrant technology hubs, our 360‑person team is international, fast‑moving and highly entrepreneurial.

This is a unique moment to join and help shape the next decade of our growth.

The Role

We are seeking a Head of Marketing for SALESmanago to own demand generation and brand positioning for one of Europe’s leading Martech platforms. This role is central to pipeline creation and requires a leader who combines strategic vision with hands‑on execution across digital, performance, content, events and customer marketing.

Success in this role is measured by pipeline creation, marketing ROI, brand visibility, customer engagement and market positioning.

You will work closely with Sales, Product, Customer Success and Revenue Operations to ensure a unified, high‑performance GTM engine. You will collaborate as peers in Product Marketing and Partner Marketing to ensure marketing initiatives are aligned, integrated and commercially impactful.

This role requires a data‑driven, commercially minded marketing leader who can elevate the SALESmanago brand, build a scalable pipeline engine and operate as a key member of the leadership team.

Key Responsibilities

• Develop and execute the SALESmanago marketing strategy, aligned with company growth targets, ICP priorities and pipeline creation goals
• Build, manage and mentor a high‑performing, multidisciplinary marketing team across demand generation, performance, digital, content, events, customer marketing and communications
• Own brand positioning, messaging and differentiation within the competitive Martech landscape
• Optimise the marketing budget for maximum return, prioritising high‑yield initiatives that strengthen brand reputation and drive measurable pipeline impact

Pipeline, Performance Marketing & Marketing Operations

• Build a predictable pipeline generation engine through performance marketing, paid media, SEO/SEM, CRO, content and multi‑channel campaigns
• Drive performance marketing with clear KPIs across CAC, cost per SQL, ROAS, pipeline contribution and marketing ROI
• Ensure rigorous MQL → SQL qualification standards, partnering with BDR leadership and Sales to improve conversion
• Use data, attribution modelling and forecasting to continuously optimise campaigns, spend allocation and channel performance
• Work closely with RevOps to maintain accurate funnel tracking, segmentation, reporting and marketing effectiveness dashboards
• Manage and optimise the marketing tech stack (automation, analytics, CRM, web systems) to support scale and efficiency
• Develop segmented campaigns tailored to priority target markets across Europe, with a strategic focus on Poland
• Partner with Product and Product Marketing to define value propositions, messaging frameworks, competitive intelligence and go‑to‑market strategies
• Collaborate closely with Partner Marketing and Partnerships to create co‑marketing campaigns, partner toolkits, joint events and co‑sell motions that extend reach and drive pipeline
• Work alongside Sales leadership to ensure marketing initiatives deliver high‑quality pipeline, improved conversion and strong ICP alignment
• Support Customer Success with lifecycle communications, adoption campaigns, customer stories and advocacy programmes
• Align with Onboarding and CX teams to ensure consistent, high‑quality customer communication throughout the early lifecycle
• Work with RevOps to ensure consistent funnel tracking, data hygiene, segmentation and reporting across the GTM engine
• Serve as a strategic partner to the executive team, ensuring marketing strategy is fully aligned with commercial, product and organisational goals
• Own the SALESmanago website, ensuring strong UX, SEO performance, conversion optimisation and compelling messaging
• Lead production of high‑impact content including product content, blog posts, whitepapers, videos and customer success stories
• Oversee social media strategy, online community engagement and brand storytelling

Events, Trade Shows & Owned Experiences

• Own and expand a comprehensive events strategy, including major industry trade shows, sales events and owned flagship experiences
• Ensure every event delivers measurable outcomes for pipeline creation, brand visibility and customer engagement
• Lead the development of webinar programs and topic‑led virtual events that support thought leadership and demand generation

What We’re Looking For

• Deep experience in marketing technology, ideally in Marketing Automation, CDP, Personalisation or Customer Engagement
• At least 5 years in senior Sales leadership role managing new business and business development teams.
• Proven track record of delivering new business growth, increasing ACV, improving win rates and scaling high‑performing sales teams
• Strong command of sales methodologies, ideally MEDDPICC
• Examples of sales coaching and developing sales talent.
• Hands‑on operator able to coach, join deals, build processes and lead strategically
• Outstanding communication skills and ability to influence cross‑functional stakeholders
• Highly organised, data‑driven and process‑oriented
• Experience with Salesforce (essential), Gainsight or similar tools (advantage)
• Polish and English fluency required

Why Join Us

This is a rare opportunity to shape the partner strategy of a profitable, private‑equity backed SaaS group at a pivotal moment of growth. You will have autonomy, executive visibility, investment backing and the ability to build a scalable partner ecosystem with long term strategic impact.

If you want to build something meaningful, influence the trajectory of a European Martech leader and leave a legacy, we’d love to hear from you.

The controller of the personal data is Benhauer sp. z o.o. We process your personal data on the basis of your consent for the recruitment process. You have the right to withdraw the above consent at any time. However, the withdrawal of consent does not affect the legality of the processing performed on the basis of consent before its withdrawal. You can withdraw your consent by sending an email to dpo@salesmanago.com. You also have the right to object, the right to access your data, and the right to request rectification, deletion, or restriction of processing. The principles for processing your personal data are described in our privacy policy.

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