Head of Marketing (b2b SaaS)

Warsaw

Nazwa pozycji Head of Marketing (b2b SaaS)

Lokalizacja Warszawa, Warsaw, Masovian Voivodeship, Polska

Firma Livespace

Dodano 14. 5. 2025

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At Livespace, we love enabling SMB success by helping sales teams worldwide achieve predictable growth through sharing knowledge and best practices thanks to our process-oriented CRM.
Join our team as the Head of Marketing, where youll grow our business in local CEE markets.
Ready for your next adventure?
Overview

Position: Head of Marketing
Seniority: Senior leadership (minimum 4 years of experience in b2b SaaS marketing, including team management)
Scope: Oversee marketing strategy, demand generation, brand positioning, product marketing, and business growth initiatives.
Ideal candidate: Proven marketing leader with deep experience in B2B business, demand generation, inbound and outbound strategies, funnel and product optimization, pricing, and team leadership. You are focused on SALs and as comfortable with strategy as you are with execution.

At Livespace, marketing is the engine of our growth – strategic, data-driven, and closely aligned with Sales and Product. We’re not looking for a traditional marketer; we need a full-funnel growth architect who is experienced in scaling up in CEE.
Who You Are

Proven B2B expertise: Deep understanding of B2B customer journeys and metrics like SAL, MQL AC, ACV, LTV, MRR. Nice to have: exposure to the SMB segment.
Demand Gen Guru: Skilled in designing and running inbound and outbound programmes (paid media, ABM, content syndication, SEO, partnerships, events, webinars).
Full-Funnel Thinker: Master at optimizing TOFU, MOFU, BOFU stages, from first touch to revenue.
Data-Driven Leader: Confident in using data to drive decisions, proficient in using Looker/GA4/HubSpot/Excel for KPIs and dashboards.
Outbound Mindset: Knows how to structure outbound marketing tactics, and combine them with inbound strategies for maximum pipeline impact.
Product Marketer at Heart: Understands positioning, messaging, and how to collaborate with Product on pricing, feature launches, and PLG strategies.
Revenue Focused: Obsessed with marketing’s contribution to pipeline, SQLs, and closed-won deals. A true partner for the Sales team.
Experienced Team Leader: Has led and coached high-performing marketing teams (minimum 3–5 people), including Demand Gen, Content, Product Marketing.
CEE Operator: Experienced in building local presence in CEE markets.
Hands-on Marketer: While being strategic, also willing to "roll up sleeves" and operationally drive key initiatives.
MarTech Enthusiast: Hungry for latest marketing technology and tools to facilitate growth.
Fluent in English.
Loves SaaS scale-ups: Experience in scale-up environments (35–200 FTE) is a big plus.

Responsibilities

Build and own the full marketing strategy, ensuring alignment with business and revenue goals.
Oversee and optimize the demand generation engine (inbound & outbound) to increase pipeline velocity.
Implement metrics-driven marketing, focusing on MQL→SQL conversion, ACV uplift, and net revenue retention.
Lead and develop a team of specialists across PPC, SEO, Content, Events, Product Marketing.
Collaborate tightly with Sales (especially SDR team) on lead scoring, pipeline stages, and outbound messaging.
Work closely with Product and Leadership on go-to-market strategies, product launches, and feature releases.
Own marketing budget allocation, forecasting, and ROI analysis.
Innovate and experiment with new growth tactics: podcasts, partnership-led growth, events, field marketing.
Oversee brand positioning and ensure cohesive messaging across all touchpoints.
Manage relationships with external vendors, agencies, freelancers.
Support pricing optimization initiatives and contribute to product-led growth (PLG) strategies.
Track and report KPIs to the Leadership Team (CEO, CRO, Head of Sales).
Foster a culture of experimentation, iteration, and growth across the marketing function.

Must-Haves

4+ years in B2B SaaS marketing roles.
Solid track record in scaling demand generation programs internationally.
Strong grasp of sales-marketing alignment best practices.
Deep understanding of inbound and outbound marketing metrics.
Prior experience owning the marketing funnel from lead gen through expansion.
Proven team management experience (3+ direct reports).
Analytical and ROI-oriented.
Strategic mindset combined with a "hands-on" execution style.
Comfortable working in fast-paced, growing organizations.

Nice-to-Haves

Experience with product-led growth strategies.
Familiarity with RevOps and advanced funnel modeling.
Global experience across CEE region.
Previous collaboration with SDR teams or direct management of BDR/ SDR programs.

What we offer
At Livespace, your work matters. Not only do we provide an environment where everyone can excel and achieve their full potential – we have fun doing it!

Compensation: PLN up to 30k net (B2B) or PLN 25k gross (UoP) – negotiable.
Private health package provided by Allianz.
Monthly benefit budget in NAIS, for discretionary use (sports package, etc.).
Flexible work environment – 100% remote or hybrid from our Mokotów (Warsaw) office.
A Macbook to work on.
Solid substantive and practical support – were dedicated to continuous learning.
Lots of independence and space to try out your own ideas – we love new ideas and go-getters.
An open and friendly environment, filled with awesome people you can count on for a helping hand, a great conversation, and a good laugh.
The chance to show off your trivia mastery skills with our team-made Kahoots, during our weekly All Hands meetings.

Good To Know
All positions require a job-specific assignment to be completed.
We’re waiting for you. Apply now! Why join Livespace?
Weve got 5 great reasons for you!
Youll be creating a CRM that has our clients hearts.

Livespace looks at sales differently, our process-focus means that our clients are working in a CRM that really reflects their day-to-day and helps them practically achieve their targets and goals.

Own it & Solve it! Youll be responsible for your own backyard.

We say no to micro-management. We take ownership of our work and strive to perform at a recommendation-worthy level at all times. And, because we work in Scrum, were able to keep random tasks and unplanned work from causing chaos in our everyday work.

Innovate with Purpose! Youll have room to experiment.

Were ambitious, creative, and like to take on new challenges and ideas while keeping in mind the risk and consequences involved. Were not afraid of making mistakes, but we do like to learn from them as fast as possible.

Make others successful! Youll have room to grow and experts to lean on.

We pride ourselves on being experts and keeping a growth-mindset going in everything we do. Sharing knowledge and best practices are at the heart of culture. We make sure to stay on top of the innovation and take advantage of outside expertise as part of our everyday work.

You can count on stability.

Livespace isnt your typical start-up. Weve been on the market for over 10 years and we continue to grow. You can count on a stable workplace with us!

About Livespace
Every day, Livespace enables over 1200 companies around the world to optimize their B2B sales activities and exceed their targets. Our mission is to foster SMB success through process automation and cultivating sales expertise.