Define and lead the new ventures roadmap, spanning geo-expansion and new categories/brands.
Develop robust business cases with revenue, margin, and investment priorities.
Own P&L for venture-led initiatives, ensuring profitability and sustainability.
Track venture performance, making investment and scaling decisions based on evidence.
Identify existing brands with the strongest potential for international rollout.
Work with local markets to co-develop market entry strategies, adapting for regulatory, cultural, and commercial realities.
Facilitate transfer of knowledge, frameworks, and best practices from global/market to market, ensuring consistency with brand positioning and activation.
Support countries during execution, acting as a strategic partner to ensure alignment, problem-solving, and launch excellence.
Identify high-potential consumer segments through insights and trends analysis.
Lead the creation of new brand platforms for these categories, including positioning, brand architecture, and value proposition.
Develop the full go-to-market strategy for each new brand and category, including business case, portfolio, pricing, channel models, and activation approach.
Co-develop launch and scale-up plans with local markets, ensuring adaptation to consumer, channel, and regulatory realities.
Partner cross-functionally (R&D, Regulatory, Medical, Marketing, Sales) to accelerate new platform delivery.
Support M&A and partnership strategies to accelerate entry into new categories and markets.
Build and lead a global venture development team with strong strategic, entrepreneurial, and commercial skills.
Requirements:
Bachelor’s or Master’s degree in Business, Marketing, Strategy, or related field.
10+ years’ experience in brand development, new business development, category creation, and geographic expansion.
Strong background in Consumer Healthcare, FMCG, or related consumer-driven industries.
International experience across multiple markets, and in global or regional positions.
Track record in P&L responsibility, innovation, and business scaling.
Strategic and entrepreneurial, with strong commercial acumen.
Inclusive and empowering—fosters diverse, high-performing teams where people feel valued, heard, and supported to grow
Enterprise-minded—balances functional depth with group-wide collaboration, putting company goals above siloed interests
Actionable and agile—translates strategy into execution, adjusts quickly to change, and drives measurable results
Trustworthy and people-focused—builds strong relationships, communicates transparently, and champions a culture of feedback, development, and learning
Passionate about consumer health and sustainable growth.
