Overview
Join Surfshark as the Head of Brand Marketing (Incogni) and elevate our top‑of‑funnel growth and storytelling. This role is more than creative—it builds a brand that drives measurable business impact in our subscription model by owning our voice, positioning, and narrative across every channel.
Responsibilities
- Shape our narrative: own brand messaging, positioning, and storytelling, ensuring consistency across campaigns, PR, and customer communications.
- Run bold campaigns: lead large‑scale brand marketing initiatives (TV, OOH, radio, co‑marketing) focused on creativity and measurable ROAS.
- Drive awareness and trust: manage PR and external communications to position us as a trusted leader in privacy and security.
- Build our community: oversee social media strategy and online communities, creating meaningful engagement with our users.
- Measure what matters: tie brand initiatives to performance and revenue impact, not just awareness.
Qualifications
- Proven experience growing a digital product / e‑commerce or SaaS B2C brand with measurable business results.
- Track record of running offline marketing campaigns (TV, OOH, sponsorships, brand activations).
- Strong skills in messaging, positioning, and storytelling—turning complex ideas into clear, compelling narratives.
- Nice to have: experience managing PR, social media, and community channels.
- Performance mindset: data‑driven creativity that shows how brand translates into billings.
- Leadership: hire, grow, and manage top‑tier talent to deliver world‑class results.
- Experience managing and scaling brand presence across multiple international markets.
Benefits & Compensation
- Growth and learning opportunities: dedicated time for learning, conferences, online platforms, and books.
- Health and wellness: online workouts, a physical coach, a gym, and regular mental health checks.
- Tools of your choice: choose technical equipment and the tools you need.
- Community and celebrations: yearly workation, Friday get‑togethers, team building, and company celebrations.
- Convenient commuting: partial reimbursement of public transport costs.
- Work‑life balance: up to two remote days per week with a WFA policy that allows working from almost anywhere.
- Premium Surfshark accounts for you, your family, and friends.
- Gross salary: €5 000‑€7 000 per month for the Lithuanian market (may vary by skills, experience, or location).
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
