XYZ is a place where players can compete, improve, and actually win at games they truly enjoy. We’re building a skill-based mobile gaming platform with multiplayer gameplay, social tournaments, and real-money competition — all within one ecosystem.

The product is currently in development, and we’re building our marketing from the ground up. This gives us a lot of room to test, experiment, and have a real impact on how growth is shaped.

We’re looking for someone who has been through the 0→1 marketing journey before, is comfortable working iteratively, and thrives in a startup environment. We test hypotheses, measure outcomes, learn fast, and adapt quickly to market changes and business opportunities — that’s the mindset we’re after.

Your Responsibilities Include

• planning, launching, and optimizing UA campaigns across Meta Ads, TikTok Ads, Google (plus testing new channels)
• managing budgets and scaling based on CAC, LTV, ROAS, and payback period
• designing and running A/B tests across creatives, copy, audiences, and formats
• using AI tools to rapidly create and iterate on ad creatives
• analyzing performance data (e.g. AppsFlyer, Google Analytics, Looker)
• working closely with the product team on retention, cohorts, and LTV
• owning the growth and social strategy across X, TikTok, and emerging platforms

Were Looking for Someone With

• has hands-on experience in app / performance marketing
• has worked on early-stage or scaling products
• understands the full funnel: install → activation → retention → revenue
• makes decisions based on data and real performance metrics
• understands the limitations of marketing in regulated industries (e.g. iGaming) and can find creative ways to work within them
• balances creativity with strong organization and systems
• is comfortable moving fast, testing often, and iterating continuously

During the interview, we care about real examples

• what campaigns you’ve run and at what budgets
• which metrics mattered most (CAC, LTV, ROAS, CPC)
• What optimization decisions you made and what results they delivered

Our benefits

Growth support — As the company grows, so does your role, ensuring your voice matters in strategic decisions. Participate in enriching feedback sessions, with limitless access to educational resources and language courses for your personal and professional development. Receive regular feedback during 1–on–1 meetings, we’re creating a culture based on continuous improvement. Our employees have unlimited access to educational platforms.

Health & Wellbeing — We care about our employees’ health. We offer private medical care, in-office diagnostic tests, and a Multisport card. We believe in mixing business with pleasure, and so there are also sports activities available to our employees!

Work & time off — You will have 26 days off, regardless of how long you’ve been with us, and additional special days off. Sick days are paid in full. We have a flexible schedule, and we operate from a comfortable office in Warsaw Spire.

Community — We believe in a culture of appreciation. Attend industry conferences. We organize office theme parties, contests, and integration events as well as provide funds for group outings.

Office life — Yes, we know theres more to life than a gorgeous view from the office. That’s guaranteed in our office on the 40th floor of Warsaw Spire. However, we also celebrate little things together, like the International Pancake or Chocolate Day.

Wondering who youll have the chance to chat with during the recruitment process?

• If your resume catches our eye, expect an email or phone call from our HR team.
• A meeting with Gosia – Head of People and Michał – CEO
• Either an offer to join us or a phone call with feedback to thank you for participating in the recruitment process.

Were excited to chat, get to know you better, and explore the potential for our collaboration! ?