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Responsibilities

• Lead Vertical Strategy & Sales Execution: Drive verticalised, solution-based strategies across multiple account groups. Oversee territory planning, pipeline management, and forecasting using advanced business insights to deliver sustainable revenue growth.
• Client Leadership & Executive Influence: Maintain trusted C‑suite relationships with senior client decision‑makers. Influence investment at scale, bring industry expertise to strategic discussions, and serve as a consultative partner for enterprise clients.
• Product, Industry & Measurement Expertise: Clarify and validate product needs. Partner with product, marketing and measurement teams to shape go‑to‑market strategies, support multi‑layered solutions, and identify opportunities grounded in performance, ad tech, and MMM principles.
• Cross‑Functional Orchestration: Represent the vertical within the market Leadership Team. Collaborate with internal cross‑functional partners (Product, Marketing, Measurement, Creative, TA, Finance, Ops) to drive alignment, efficiency, and forward‑looking business opportunities.
• Thought Leadership & Market Representation: Represent TikTok at national industry events, in media forums, and across the wider ecosystem. Deliver compelling narratives combining product knowledge, market trends, and performance‑based solutions.
• Leadership, Talent Development & Team Culture: Lead, coach and develop a high‑performing and diverse team. Set clear expectations, prioritise objectives, and empower individuals through structured mentorship and long‑term capability building. Foster a collaborative, resilient, and wellbeing‑focused culture.
• Change Leadership & Ambiguity Management: Guide the team through market changes, product evolution, and organisational shifts. Demonstrate optimism, grounded decision‑making, and the ability to lead through ambiguity with clarity and confidence.
• Operational Excellence: Break down complex business goals into actionable plans. Provide hands‑on support to teams when needed and ensure consistent execution across accounts.

Qualifications

Minimum qualifications

• Commercial & Strategic Expertise: Demonstrated and deep experience in advertising sales or digital media, deep understanding of ad products, digital ecosystem, measurement tools and emerging technologies and demonstrated ability to design and execute multi‑layered strategic plans.
• Client Relationship Leadership: Proven ability to influence C‑suite stakeholders and build strong, trust‑based relationships across the client spectrum and strong negotiation skills including navigating complex deals and long‑term partnerships.
• Analytical & Business Insight: Strong analytical mindset with experience in interpreting performance signals, market trends and data‑driven insight and ability to connect insights to growth strategies and investment recommendations.
• Leadership & Talent Management: Significant experience managing and developing high‑performing teams and ability to mentor, coach, and build long‑term talent pipelines while fostering inclusion, resilience and wellbeing.

Preferred Qualifications

• Cross‑Functional Collaboration: Experience orchestrating multi‑team alignment and leading high‑complexity projects across product, measurement, and marketing functions.
• Communication & Executive Presence: Excellent communication, storytelling, and presentation skills and ability to represent TikTok credibly in public and industry‑facing settings.

About TikTok

TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikToks global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikToks mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. Were resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

Job Information

【For Pay Transparency】 Compensation Description (Monthly)

The base monthly pay range for this position in the selected city is 14733 PLN to 28500 PLN.

Compensation may vary depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

In line with our company philosophy and commitment to equal treatment, our Total Rewards package in Poland is designed to ensure fairness, transparency, and employee wellbeing. The benefits offered are competitive within the local market, aligned with statutory requirements and best practices, and may vary depending on the nature of employment.

As part of our benefits package, we offer comprehensive supplementary health insurance for you and your eligible dependants, covering the cost of private treatment for acute conditions. We also provide life cover which offers a lump‑sum payment which will be a percentage of your gross monthly salary (depending on the nature of death) in the event of your death whilst in employment with ByteDance. In addition, our Employee Assistance Programme (EAP) offers 24/7 access to confidential mental health counselling for employees and their immediate family members for a designated number of sessions.

Other locally prevalent benefits include a meal card with a designated daily allowance per worked day and access to The Social Benefit Fund, which supports employees’ social activities and provides access to a monthly benefit fund. Full details of these benefits and eligibility criteria are available in the Benefits Summary page which will be shared prior to you onboarding with the company.

We also provide time‑off benefits in line with applicable statutory limits, including annual leave (based on years of service), sick leave, maternity leave, paternity leave, childcare leave, study leave, and other paid or unpaid leave entitlements. Where any allowance or payment exceeds statutory requirements, this will be clearly stated in the applicable Leave and Pay Policy.

These benefits are an integral part of the overall remuneration package and are extended to all employees in a fair and transparent manner, in accordance with legal and regulatory requirements. The Company reserves the right to modify or change these benefit programmes at any time, with or without notice.

Seniority level

Executive

Employment type

Full‑time

Job function

Business Development and Sales

Industries

Technology, Information and Internet