Overview
GOC | Implementation Planning, Senior Manager at WPP Media. Global Operations Centre (GOC) in Poland, collaborating with teams across the United States, Europe, and Asia to deliver high-impact solutions in a multicultural environment.
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Responsibilities
- Strategic Synthesis: support and organize digital teams to deliver on planning, activation, application of data and optimization of campaigns; understand Social, Programmatic, Partnerships and Content to inform digital decisions across opportunities.
- Manage local and multi-market campaigns; switch between scopes as needed.
- Work with planning and strategy teams to translate block plans by media type and flighting from planning systems, ensuring an optimal digital media mix.
- Integrate digital plans with offline media (e.g., align TV spots and digital upweights; create geo-based digital campaigns to support out-of-home placements).
- Own media plans for all digital components, including budgets, tracking, pacing, and performance against goals.
- Unify data and insights from biddable channels in context of client objectives.
- Develop integrated experience strategies across biddable & digital touchpoints; identify opportunities for proprietary solutions growth to solve client business problems.
- Guide clients and stakeholders on selection and application of systems, tools, and platforms; enable successful implementation.
- Provide a consistent POV on digital investment decisions and optimization areas.
- Outline analytics/measurement frameworks to shape holistic performance measurement and activation.
- Advise stakeholders through critical business changes and lead high-quality cross-channel planning for large campaigns.
- Plan against client outcomes; quantify objectives and impact across all biddable areas in collaboration with practice leads.
- Manage campaign budgets and daily spend, bid strategies, and tracking; implement course corrections as needed.
- Proactively identify opportunities to improve campaigns and advise client/agency teams accordingly.
- Develop deep understanding of media channels, ecosystems and planning best practices; translate strategy into client briefs.
- Oversee campaign management ensuring high-quality output.
Collaboration & Leadership
- Influence stakeholders in a complex, matrixed environment; lead cross-functional teams toward media goals.
- Maintain deep knowledge of all WPP deliverables and KPIs; share across teams as needed.
- Ensure knowledge sharing and proactive communication to enable repeatable activation excellence across channels.
- Build and maintain client and agency relationships at a mid-senior level; understand stakeholders and client business.
Skills And Experience
- Confidently answer client questions; liaise with internal teams on best solutions; strong knowledge of digital channels, technology and data to support activation.
- Critical questioning and broad perspective to analyze problems and activation impact.
- Lead delivery of relevant information to drive impact; clear communications to influence and educate across seniority levels.
- Multi-market activation experience and ability to manage multi-market teams.
- Entertainment category experience.
- Thrives in a fast-paced environment with a partnership focus.
- Big-picture thinking; understands organizational trends and client, audience, channel, market dynamics.
- Translate strategy learnings into effective digital activation with measurable outcomes.
- Apply best practices to campaign management; act as escalation point for issues.
- Provide actionable insights during mid and post-campaign reports for in-flight optimization.
- Lead and manage team workload, prioritize resources, and improve workload management.
- English proficiency.
Life At WPP Media & Benefits
We invest in our employees and provide opportunities for growth. Benefits include access to internal learning platforms, certifications, life insurance, medical care, gym/fitness benefits, funding for English language learning, mental health awareness initiatives, and more.
WPP Media is an equal opportunity employer. We foster a culture of respect and inclusion. We operate with a hybrid model: two days in the office per week. If you require accommodations or flexibility, please discuss with the hiring team during the interview process.
Please read our Privacy Notice for more information on how we process the information you provide: https://www.wppmedia.com/pages/privacy-policy
While we appreciate all applications, only candidates selected for an interview will be contacted.
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- Management and Manufacturing
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