Global Media, Influencer and Social Lead

Join to apply for the Global Media, Influencer and Social Lead role at Avon

You’ve picked a great time to join Avon. We’re the company that puts purpose, people and relationships at the heart of everything we do. The company that’s 135 years young and only just getting started. As part of the Natura &Co family, we’re committed to being the best beauty company for the world by generating a positive environmental, economic and social impact for our communities across the globe.

What youll be doing

Join Avon as Global Media, Influencer & Social Lead. In this role, you’ll be driving Avon’s global media and influencer strategy, helping us reach new audiences and strengthen our brand presence across markets. You’ll lead the development of best practices, guide local teams, and ensure our media investments deliver real impact. Working closely with global partners, agencies, and internal teams, you’ll shape how we show up across digital platforms – bringing innovation, insight, and performance to everything we do.

Key Responsibilities

• Leading the global media investment strategy, aligning with business goals and market needs
• Creating and evolving media, influencer, and social playbooks and frameworks
• Managing full-funnel media planning with lead markets to drive awareness, engagement, and conversion
• Building strong partnerships with platforms like Meta, TikTok, and Google to unlock innovation and optimize budgets
• Ensuring robust tracking and measurement strategies are in place globally (e.g., GA4, Google Signals)
• Collaborating with local markets and activation teams to align campaign planning and media execution
• Overseeing global influencer and social agency relationships and driving knowledge sharing across regions
• Delivering performance insights and reports to support strategic decisions and customer acquisition
• Monitoring trends and competitor activity to identify new opportunities and stay ahead of the curve
• Leading the global reporting process and sharing actionable insights with senior leadership

Qualifications

• 8+ years of experience in media planning and buying, ideally in beauty or fashion
• Proven success in developing global media, influencer, and social strategies
• Hands‑on experience with Google Ads, GA4, Google Tag Manager, Meta, and TikTok Business Manager
• Strong analytical skills and the ability to turn data into clear, actionable insights
• Excellent communication and collaboration skills, with experience managing cross‑functional teams
• A proactive, solutions‑focused mindset and a passion for innovation
• Bachelor’s degree in Marketing, Communications, or a related field (Master’s is a plus)
• Qualifications in digital and social media strategy and execution

Why Avon

Avon is more than a beauty brand – we’re a movement. As we approach our 140th anniversary in 2026, we’re transforming how we connect with consumers through integrated media and marketing. This is your chance to be part of that change. You’ll join a passionate, forward‑thinking team that’s redefining how we work, challenging the status quo, and creating space for bold ideas. If you’re excited by media, influence, and retail innovation, and want to make a real impact on a global scale, this is the opportunity for you.

What we offer

We offer a comprehensive benefits package along with wellness resources and work‑life balance support in line with your country practices and Avon purpose aiming to help you live a healthier life, protect you and your dear ones, and ensure you’re at your best. At Avon, we believe beauty is for everyone and that it’s beautiful to be you. We celebrate our differences, champion self‑expression, and are committed to inclusion for all. We embrace diversity and individuality to build a culture that represents our communities and enables everyone to bring their best self to work. We also support reasonable adjustments both within our recruitment process and job design when required to empower you to work in a way that works for you.

Ready to be a part of it? Join us.