Are you ready to make an impact? ZF is looking for talented individuals to join our team. As a FutureStarter, you’ll have the opportunity to shape the future of mobility. Join us and be part of something extraordinary!
Global Brand Strategy Specialist (m/f/d)
Country/Region: PL
Location: Warszawa, MZ, PL, 00-124
Req ID 82199|Warsaw, Poland,ZF Automotive Systems Poland Sp. z o.o.
About the Team:
We are looking for a new colleague to our Brand Strategy & Governance Team. Key purpose is to create and execute consistent and high-quality Brand Strategy, positioning & messaging for brands of ZF Aftermarket.
What you can look forward to as Global Brand Strategy Specialist:
- Brand Strategy: Development, implementation and maintenance of brand strategies. Define where we should play and how we can win across all Business lines and regions. Identify target audiences and tailor strategies to resonate globally while allowing for local adaptation. Work with local marketing and sales team to translate global brand strategy for local preferences,
- Market Research and Insights: Analyze trends, competitive landscapes. Deliver data and analysis for more cohesive brand strategy approach in collaboration with Marketing Intelligence,
- Brand Identity Management: Ensure consistency in how the brands are represented across all touchpoints and regions (marketing materials, packaging, online presence),
- Measure, optimize & drive brand evolution & evaluation: Define KPIs to track brand activities, such as market share growth, brand awareness, customer loyalty. Monitor results and assess performance to share synergies, leverage learning and drive scaling across countries & BLs to improve our brand value & positioning, Marketing efficiency & Marketing ROI. Test new technologies, solutions,
- Comply: Ensure deployment of consistent market positioning and messaging across the globe,
- Cross-Functional Synergy with Brand Foundation. As both teams share a common objective of maintaining, enhancing the brands value and positioning. Collaboration for the sharing insights.
Your profile as Global Brand Strategy Specialist:
- University degree in Marketing or several years proven experience, B2B experience will be a plus,
- Skilled in developing & executing Marketing brand strategies,
- Customer-centric attitude based on outside-in perspective and strong understanding of market and customers,
- Experience in cross-functional project management, in applying agile working methods,
- Excellent ability to influence without authority,
- Experience in critical thinking and ability to create insights from data and strategy recommendations from insights.
Why should you choose ZF n Warsaw:
- An employment contract in a stable, global company,
- Implementation package-full training and support from experienced managers and employees who will make sure that you feel comfortable while performing newly entrusted tasks,
- Hybrid system work and flexible working hours,
- Possibility of participation in private medical care (including dental care) and life insurance,
- Cafeteria system/Sport Card,
- Global Referral Program,
- Very good working atmosphere; working in an international team, interesting projects, and tasks.
Be part of our ZF team as Global Brand Strategy Specialist (m/f/d) and apply now!
Contact
Joanna Becher
What does DEI (Diversity, Equity, Inclusion) mean for ZF as a company?
At ZF, we continuously strive to build and maintain a culture where inclusiveness is lived and diversity is valued. We actively seek ways to remove barriers so that all our employees can rise to their full potential. We aim to embed this vision in our legacy through how we operate and build our products as we shape the future of mobility.
