The Role
The primary goal of this collaboration is to coordinate, produce, and optimize high-quality SEO content that ranks in Google and supports the performance of our websites.
As a freelance Content Manager, you will:
- Coordinate and oversee content production across several high-traffic websites.
- Develop editorial plans and implement SEO strategies based on keyword research and market priorities.
- Create and edit new content tailored to different user segments within sports betting and iGaming.
- Assign tasks to writers, review their work, and provide constructive feedback.
- Monitor KPIs such as rankings, traffic, and conversion rates.
- Stay informed on legal, regulatory, and competitive developments in the Polish market.
- Collaborate with our business development team to ensure optimal partner placements and offers.
- Work with CRO/UX specialists to improve user engagement and ensure top technical performance of sites.
- Apply your own SEO insights to boost organic visibility and reach.
This role requires close communication with our in-house teams but allows for flexible, independent work.
Requirements
We’re looking for a contractor who:
- Has a strong command of Polish and English, both written and spoken.
- Has a keen editorial eye and can turn any copy into engaging, accurate, SEO-optimized content.
- Has hands‑on experience using tools such as Google Analytics, Search Console, and keyword research platforms.
- Brings at least 3 years of relevant experience in content management, SEO, or digital marketing.
- Has experience with WordPress CMS.
- Is comfortable managing multiple projects and deadlines.
- Has good knowledge of UX principles in web products.
- Communicates clearly and proactively.
A degree in Digital Marketing, Communications, or a related field is an advantage, but not required.
