EU Marketing Science and MMM Manager – PepsiCo

This role leads A&M Measurement and Optimization across key European Anchor Markets (Poland, France, Spain) and others, managing one ROI Engine Consultant and collaborating closely with the ROI Engine Technical Team.

Role highlights

• Define and execute the A&M Measurement agenda in partnership with Operational Units Media and Marketing teams
• Deliver holistic insights leveraging ROI Engine outputs and complementary studies (Creative Quality, Brand Equity, Brand Lift, Market Share, etc.)
• Provide strategic recommendations to marketing and commercial leadership team to enhance A&M performance and drive change management
• Lead cross‑EMEA Marketing Science initiatives, including Influencers / User Generated Content Impact Measurement

Responsibilities

• Lead A&M Measurement and Optimization program across 6 EU markets: end‑to‑end project management—from defining scope to data collection, modelling, delivering results and supporting local teams with media optimisation.
• Manage actual media and sales data collection for respective markets; liaise with internal and external media agencies and insights teams, validate data accuracy and perform necessary data transformation.
• Supervise modelling: partner with technical teams (data science and data engineers) to ensure a robust and accurate model.
• Translate modelling into actionable business impact: deliver clear, compelling insights from MMM and complementary studies to senior business stakeholders; embed learnings into media planning and investment decisions.
• Drive A&M optimisation across the ecosystem: partner with media agencies, media strategy, and local marketing, media and insights teams to enable data‑driven optimisation of A&M investments.
• Influence and govern change at senior levels: engage and align senior stakeholders to embed A&M optimisation recommendations into media execution; lead change management initiatives where needed to ensure adoption and impact.
• Quantify and communicate value creation: track incremental value generated through measurement and optimisation efforts; codify best practices to support global rollout and scale across other PepsiCo sectors beyond Europe.
• Lead cross‑market Marketing Science initiatives: own strategic capabilities such as Influencers/User Generated Content and owned and earned media measurement and optimisation.
• Lead and scale a high‑performing team: manage 1 direct report and influence 4‑6 indirect technical modelling peers to deliver a robust, holistic A&M measurement program across key European markets.

Qualifications

• 5+ years of experience in Marketing Insights and Data Analytics—across research agencies, consultancy, or client‑side roles. A strong track record in delivering Marketing Mix Modelling and media effectiveness insights is a must.
• Exceptional analytical acumen and strategic thinking, with the ability to translate complex data into compelling narratives and actionable recommendations that drive business impact.
• Proven leadership in matrixed environments, with a demonstrated ability to grow and mentor talent, foster collaboration across functions, and build high‑performing teams.
• Strong influencing and communication skills, with confidence in engaging senior stakeholders across marketing, commercial and finance functions.
• Advanced project and program management capabilities, with the ability to manage multiple initiatives simultaneously, ensuring timely and high‑quality execution across markets and teams.
• Deep understanding of data‑driven marketing, with strong intuition around advanced analytics and modelling techniques (e.g., regression, A/B testing). While not required to build models, the candidate should be comfortable interpreting outputs and guiding technical teams.
• High proficiency in data visualization and storytelling tools.
• Global mindset and agility, with the ability to travel (up to 10%) to engage with senior stakeholders across European markets and internal Centres of Excellence.
• Fluent in English and Polish; additional languages are an advantage.

Seniority level

• Mid‑Senior level

Employment type

• Full‑time

Job function

• Marketing
• Industries: Manufacturing, Food and Beverage Services

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