Media Planner Offline – Agency Planning (Telecommunications Client)

Located at WPP Media / EssenceMediacom, this role focuses on planning offline media campaigns—radio, OOH, print, cinema, TV—while learning additional media areas. You will be part of a strategic partner team for a global telecommunications client.

Responsibilities

• Plan and execute offline media campaigns (radio, OOH, press, cinema, TV).
• Collaborate on non‑standard project work such as radio contests, festival events, murals, ambient actions.
• Analyze data and use insights for recommendations and optimization.
• Collaborate with Activation and Delivery teams, integrating all actions into a coherent communication.
• Build client relationships and coordinate information flow between teams.

Qualifications

• Experience in offline media planning, primarily radio and OOH.
• Experience negotiating and optimizing campaign terms.
• Ability to assess media KPI feasibility, benchmark spend, and client expectations from briefs.
• Skill in combining data and drawing actionable conclusions.

Benefits and Working Conditions

• Full‑time employment.
• Hybrid schedule: 3 days in office, 2 remote per week.
• Benefit package after three months: life insurance, English/fitness card subsidies, medical care, cafeteria discounts.
• Workation after six months.
• Weekly breakfasts in office.
• Regular integration events.
• Extensive internal and external training programs.
• Opportunity to join Innovation Community for MARTECH projects.
• Use of time‑optimizing tools.
• Referral program for new hires.
• Career development options: skill‑based, managerial pathways.
• Structured induction program.
• Employee Assistance Program (mental health support) via Telus Health One.

Recruitment Process

Initial phone interview followed by an in‑person meeting with the future manager and HR to assess your competencies and cultural fit.

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Seniority level

Entry level

Employment type

Full‑time

Job function

Marketing and Sales

Industries

Advertising Services