Informacje o stanowisku

As the E-commerce Lead, you will be responsible for contributing to digital growth by optimizing the online shopping experience. Manage daily planning and execution of product exposure on our website and app. Analyze trends, customer behavior, and inventory to ensure strong commercial performance and brand perception. Collaborate with Omni Merchandising and Marketing teams to drive sales and deliver a seamless, relevant shopping journey.

Your Core Responsibilities include but are not limited to:

• Secure and drive publishing of content in line with daily commercial customer plan as well as ad hoc adjustments as needed to secure optimal performance.
• Execution and optimisation of product ranking based on analysis and understanding of current trends, customer behaviour, and inventory availability as well as commercial packs.
• Optimisation of navigational entries based on performance and customer behaviour & internal search including addition of synonyms and creation of relevant search landing pages.
• Execution of deals & discount activities, optimization of execution through content publishing and exposure tactics.
• Extract data using Sequel (SQL) and translate those into actionable insights and hypotheses.
• Work closely with Experience Leads to secure overall digital experience that is optimized for overall growth and brand perception.
• Provide insights and feedback to regional Omni Merch team to guide product strategy and to regional Customer Activation & Marketing team to guide customer strategy.
• Work together with Experience Lead and Customer Activation & Marketing team to align campaigns and activations to capitalize on recent trends and insights.

Qualifications

To be successful as an E-commerce Lead, you must be data-driven, with strong analytical capabilities and the ability to turn data into actionable insights. As a person, we believe you are proactive, curious, and innovative in your approach to problem-solving with a constant improvement mindset.

What you need to succeed:

• 2+ years of fashion retail eCommerce experience, driving commercial success through product and customer experience collaboration.
• In-depth understanding of the digital ecosystem and its synergies within eCommerce.
• Strong knowledge of fashion retail, regional market trends, and consumer preferences.
• Analytical proficiency in interpreting sales, search trends, and web analytics to optimize product exposure.
• Proficient in site merchandising to enhance online customer experience.
• Expertise in eCommerce platforms and content management systems.
• Effective communication and collaboration skills across teams, including fluent English.

Additional Information

This is a full-time position , located in Warsaw, Poland. The E-commerce Lead reports to the E-commerce Commercial Manager.

If you feel your experience, skills, and ambitions are right for this role, apply by sending your application in English through the career site as soon as possible but no later than July 21st, 2024 .

We offer all our employees at H&M Group attractive benefits with extensive development opportunities around the globe. All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, Afound. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP.

Additionally, what’s in it for you:

• 25% discount in all H&M brands
• Sport card or access to Multilife Program with employer’s contribution for you & optionally for dependent members
• Life insurance at an attractive price
• Private medical insurance with employer’s contribution for you & optionally for dependent members
• 1 additional day off after being with us 10 years (& after every 5 years)
• Bonus for referring a friend to work in H&M
• Glasses compensation

Inclusion & Diversity

H&M is a part of H&M Group. At H&M Group, we’re determined to create and maintain inclusive, diverse, and equitable workplaces throughout our organisation. Our teams should consist of a variety of people that share and combine their knowledge, experience, and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence all diversity dimensions are taken into consideration in our recruitment process.

We strive to have a fair and equal process and therefore kindly ask you not to attach a cover letter in your application as they often contain information that easily can trigger unintentional biases.

Company Description

H&M is a fashion brand that offers the latest styles and inspiration, from fashion pieces and unique designer collaborations to affordable wardrobe essentials. Our business idea is fashion & quality at the best price in a sustainable way. Learn more about H&M.

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