Join to apply for the Director of Sales (f/m) role at SALESmanago
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Join to apply for the Director of Sales (f/m) role at SALESmanago
SALESmanago is one of Europe’s most ambitious and fastest evolving Customer Engagement platforms. More than 2,500 mid‑market and enterprise brands across 50 countries rely on our technology to engage, convert and retain customers at scale. Our clients include Starbucks, BMW, Crocs, Victoria’s Secret, New Balance and many more global names.
With ~€35m ARR and strong profitability, we are entering a major new phase of growth. Backed by leading UK private equity firms SilverTree and Perwyn, and supported by founder‑investor Rafał Brzoska, we are building the first truly unified, AI‑driven lifecycle engagement engine in Europe.
The group brings together:
- SALESmanago – our flagship AI Customer Engagement and Marketing Automation platform
- Leadoo – a high‑performing Conversion Platform with particular strength in the UK and Nordics
- Thulium – an Omnichannel Customer Service solution with exceptional loyalty in Poland
Headquartered in Kraków, one of Europe’s most vibrant technology hubs, our 360‑person team is international, fast‑moving and highly entrepreneurial.
This is a unique moment to join and help shape the next decade of our growth.
The Role
We are seeking a Sales Director for SALESmanago to lead the new business organisation and deliver significant commercial impact across Europe, with a strong focus on Poland. This is a targeted role where success is measured by new business revenue, pipeline creation, pipeline conversion efficiency and sales process excellence.
You will manage and develop high‑performing Sales Managers, Account Executives and Business Development teams selling the SALESmanago marketing automation and customer engagement platform. You will work closely with Marketing and Partnerships to maximise pipeline creation and revenue closed, with Revenue Operations to understand the funnel and improve sales efficiency, and with Onboarding to ensure smooth, consistent customer handovers.
You must demonstrate strong commercial acumen, Martech knowledge, strategic leadership and hands‑on execution. You will be an exceptional sales coach who drives performance and builds a culture that is high‑performing, hungry, positive, disciplined and accountable.
This role is central to the SALESmanago GTM organisation and requires someone who consistently delivers exceptional results and elevates our market position.
Key Responsibilities
- Deliver measurable improvements in new business revenue across Europe, with a strong focus on Poland.
- Via strong coaching and clear sales playbooks, build and lead a best‑practice sales process that maximises pipeline value and increases win rates.
- Increase close rates through stronger qualification, discovery and MEDDPICC discipline.
- Increase Average Order Value (AOV) through value articulation and ROI storytelling.
- Provide accurate forecasting with clear visibility into risks, upside and commit.
- Ensure excellence in sales presentations, demos, competitive positioning and RFP responses.
- Represent SALESmanago as an expert speaker at customer, partner and industry events.
Pipeline Generation & Business Development
- Lead, develop and support BDR Managers to run high‑performance teams that consistently generate a high‑volume of high‑quality outbound and inbound opportunities.
- Create a disciplined, structured outbound motion, ensuring daily, weekly and monthly activity standards are met and exceeded.
- Strengthen qualification frameworks so that only high‑potential opportunities enter the pipeline.
- Ensure BDR teams understand and target SALESmanago’s Ideal Customer Profile (ICP).
- Align BDR Managers activity with Marketing, Partnerships and Sales to maximise conversion from MQL to SQL.
- Define the progression path for BDRs into Sales roles using structured criteria, coaching milestones and clear KPIs, supported by strong expectations, recognition and development opportunities.
- Recruit smart, ambitious BDRs, and develop them through structured onboarding, continuous training and enablement programs designed to create resilient, consistent top performers.
Team Development and Culture
- Drive a proactive, outbound sales culture focused on excellence, resilience and outcomes.
- Create a culture of ownership where Sales reps take full accountability for their pipeline, opportunities and levels of self‑generated activity.
- Through consistent coaching, feedback and deal strategy support, foster an environment where self‑stars are encouraged, recognised and developed into future leaders.
- Develop and retain talent into world‑class enterprise and mid‑market sales reps and BDRs.
Cross‑Functional Alignment
- Partner with RevOps to streamline processes, enhance forecasting and optimise the sales funnel.
- Work closely with Marketing to ensure pipeline aligns with ICP, is high‑quality and nurtured effectively before handed over to Sales.
- Collaborate with Onboarding to ensure smooth customer handovers and aligned customer expectations.
- Provide prospect and competitive insight to Product to influence roadmap decisions.
- Align with Partnerships on opportunities, co‑sell motions and partner‑sourced pipeline.
Processes, Data & Tools
- Own and improve core sales metrics including: AOV, pipeline coverage, CRM activity quality, win‑rate, sales cycle time and forecast accuracy.
- Build and continuously refine sales playbooks based on ICP needs and key use cases.
- Ensure consistent, rigorous usage of Salesforce and other sales tools.
- Implement a reliable forecasting cadence and pipeline hygiene discipline.
What We’re Looking For
- Deep experience in marketing technology, ideally in Marketing Automation, CDP, Personalisation or Customer Engagement.
- At least 5 years in senior Sales leadership role managing new business and business development teams.
- Proven track record of delivering new business growth, increasing ACV, improving win rates and scaling high‑performing sales teams.
- Strong command of sales methodologies, ideally MEDDPICC.
- Examples of sales coaching and developing sales talent.
- Hands‑on operator able to coach, join deals, build processes and lead strategically.
- Outstanding communication skills and ability to influence cross‑functional stakeholders.
- Highly organised, data‑driven and process‑oriented.
- Experience with Salesforce (essential), Gainsight or similar tools (advantage).
- Polish and English fluency required.
Why Join Us
This is a rare opportunity to shape the partner strategy of a profitable, private‑equity backed SaaS group at a pivotal moment of growth. You will have autonomy, executive visibility, investment backing and the ability to build a scalable partner ecosystem with long‑term strategic impact.
If you want to build something meaningful, influence the trajectory of a European Martech leader and leave a legacy, we’d love to hear from you.
The controller of the personal data is Benhauer sp. z o.o. We process your personal data on the basis of your consent for the recruitment process. You have the right to withdraw the above consent at any time. However, the withdrawal of consent does not affect the legality of the processing performed on the basis of consent before its withdrawal. You can withdraw your consent by sending an email to dpo@salesmanago.com. You also have the right to object, the right to access your data, and the right to request rectification, deletion, or restriction of processing. The principles for processing your personal data are described in our privacy policy.
Seniority level
Employment type
Job function
- Business Development, Sales, and Management
Industries
- Software Development and IT System Custom Software Development
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