Digital Media Manager (M/F/D)

We are looking for an experienced professional who can combine strategic media thinking with hands-on execution of digital campaigns. The role covers media planning, activation, optimization, and close collaboration with both local and global teams.

• Lead the development and execution of media activation plans aligned with marketing objectives.
• Provide strategic support to CE and global teams (audience translation, platform roles, KPIs, strategic frameworks).
• Develop and update digital channel playbooks, championing best practices.
• Manage end-to-end campaigns across BVOD, YouTube, Online Display & Video channels.
• Monitor and optimize campaigns daily, including A/B testing and test-and-learn initiatives.
• Track, analyze, and report key KPIs (Reach & Frequency, CPV, CPC, budget pacing).
• Collaborate with internal teams, external partners, and media platforms.
• Prepare media recommendations and presentations for annual brand planning.
• Oversee campaign budgets, performance reporting, and financial reconciliations.