Informacje o stanowisku

Currently, for one of our clients – a leading global software company dedicated to the world of computer aided design, 3D modeling and simulation helping innovative global manufacturers design better products in a short time, with the resources of a large company, and the energy of a software start-up – we are looking for people to work 100% remotely and fill the position: Digital Marketing Specialist (m/f).Essential Functions:

• execute global digital media initiatives and communications, collaborating closely with local teams to ensure content resonance and localization meet regional preferences and needs,
• proficiently handle the execution of advanced marketing automation and email marketing components within campaigns, encompassing everything from scheduling to HTML email creation, and management within our marketing automation platform,
• lead the updating and optimization efforts of landing pages to ensure alignment with current best practices and to maximize conversion rates, leveraging data-driven insights and industry trends to drive continuous improvement,
• demonstrate adeptness in campaign setup, form and segment management, and email campaign reporting, with a keen eye for detail,
• experience in contact management, lead scoring, and CRM integration, particularly with Salesforce.com, is highly desirable,
• conduct regular A/B testing, measurement, and optimization efforts to drive a high volume of inquiries while maintaining quality standards,
• collaborate closely with cross-functional marketing teams to design and execute strategic campaigns aligned with business priorities, leveraging industry knowledge and key personas effectively,
• utilize online project management and communication tools such as Wrike and Teams within an Agile environment to streamline workflows and enhance collaboration,
• skillfully edit, optimize, and publish emails, incorporating images, links, and cutting-edge email best practices into our email marketing platform,
• collaborate with writers to refine email copy, ensuring compelling content that drives conversions and prompts strong calls to action, with a focus on engaging subject lines, headlines, and CTAs,
• generate insightful reports using data from various sources including Eloqua, Qlikview, and Google Analytics, to address specific business inquiries and assess marketing campaign effectiveness,
• take charge of creating, approving, and managing campaign tracking parameters, specifically UTMs, to accurately monitor campaign performance and attribution,
• optimize email content, including subject lines, headlines, and calls to action, in collaboration with derivative content writers, to enhance engagement and drive conversions,
• utilize best practices and data insights to refine email elements for maximum impact.

• bachelor’s degree in Marketing or a related field,
• the right person has 4+ years of successful experience across B2B digital and outbound marketing,
• experience with UTMs and funnel optimization,
• thorough knowledge of marketing automation principles and practices that involve nurturing both prospect and customers,
• strong understanding of business-to-business marketing tactics, techniques, and strategies,
• expertise in marketing automation platforms, e.g., Eloqua, Braze, Pardot, Marketo, etc.,
• basic analytics capabilities familiar with different data collection and measurement techniques,
• experience with Google Analytics a plus,
• proficiency with web content management systems (Adobe Experience Manager, Contentful, etc.),
• strong knowledge of HTML code,
• strong process orientation: able to analyze requests, determine the scope, research options, recommend a solution, execute and measure project success,
• lead or participate in cross-functional projects aimed at enhancing operational efficiency and organizational effectiveness,
• collaborate with cross-functional teams to develop strategies for enhancing operational efficiency and productivity.

• 100% remote job,
• competitive salary and benefits,
• private medical care,
• sharing the costs of sports activities,
• interesting and challenging career path in a global company.

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