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As an Online Marketing Specialist, you will be responsible for developing, implementing, and managing our digital marketing campaigns to increase brand awareness, engage our target audience, and drive lead generation within the B2B financial industry. You will play a key role in shaping our online presence, optimizing digital strategies, and growing our customer base.
Bachelor’s degree in Marketing, Business, or a related field
3+ years of experience in online marketing, with a focus on B2B marketing in the financial industry
Strong knowledge of fintech industry, blockchain, and cryptocurrency markets
Proven experience in managing digital marketing campaigns across various channels (SEO, SEM, social media, content marketing, email marketing)
Familiarity with marketing automation tools (HubSpot) and web analytics tools Google Analytics)
Excellent written and verbal communication skills in Polish and English
Ability to work independently and as part of a team in a fast-paced startup environment
Strong analytical skills and the ability to interpret data to optimize marketing strategies
Preferred Skills:
Experience in the banking industry, additionally in blockchain and cryptocurrency
Knowledge of B2B marketing best practices and trends in the financial sector
Understanding of compliance and regulatory considerations in fintech marketing
Competitive salary and performance-based incentives
Flexible work hours and remote work options
Opportunity to work with a cutting-edge fintech startup
Professional growth and development opportunities
Collaborative and innovative work environment
If you are passionate about fintech, blockchain, and online marketing, and want to help shape the future of finance, we would love to hear from you. Please submit your resume and a brief cover letter detailing your relevant experience and track record.
Develop and execute comprehensive online marketing strategies to promote our high-tech solutions, focusing on the B2B market within the financial industry
Manage digital marketing channels including SEO, SEM, social media, email marketing, and content marketing
Create and optimize marketing content that appeals to our target audience, including blog posts, newsletters, whitepapers, case studies, and social media updates
Analyze and report on key performance metrics to assess the effectiveness of marketing campaigns and make data-driven decisions
Collaborate with the product and sales teams to align marketing strategies with business objectives
Stay up-to-date with industry trends in fintech, blockchain, and cryptocurrency to identify new marketing opportunities
Conduct market research and competitor analysis to refine marketing strategies and messaging
Manage online advertising campaigns (e.g., Google Ads, LinkedIn Ads) to drive lead generation and conversions
Develop strategies to enhance the companys SEO ranking and improve website traffic