Digital Marketing Business Analyst (Salesforce CRM BA)

Join to apply for the Digital Marketing Business Analyst (Salesforce CRM BA) role at Smith+Naphew.

Life. Unlimited. At Smith+Naphew we design and manufacture technology that takes the limits off living. The Digital Marketing Business Analyst for commercial collaborates with commercial businesses and product owners to define and deliver IT services and investments that achieve business objectives and build competitive advantage. This includes collaborating on strategy, collecting requirements, advising on industry standard methodologies, developing roadmaps, and analyzing processes for improvement. This role also manages and develops Salesforce functionalities, ensuring its alignment with business objectives through agile methodologies. Additionally, the analyst assesses business procedures and information required for implementing initiatives to improve user experience and efficiency.

What you’ll be doing

You’ll be the bridge between business and technology, working closely with commercial teams and product owners to define and deliver IT services that meet strategic goals. Your day will involve gathering and translating requirements into actionable solutions, writing testable user stories, and mapping processes to identify improvements. You’ll manage Salesforce functionalities, support global initiatives, and ensure new digital marketing tools like Sitecore rollouts are tested and optimized. Every project you lead will help harmonize processes and enhance efficiency across the business.

What you need to be successful

Success in this role means combining technical expertise with strong communication and analytical skills. You’ll thrive in a global, fast-paced environment and bring a collaborative mindset to every challenge. Key requirements include:

• A bachelor’s or master’s degree in IT, engineering, or science, plus certification in Business Analysis with CMS experience.
• 3–6 years of experience as a business analyst, including at least 3 years in CRM IT web development and Salesforce Marketing Cloud.
• Hands‑on experience with Agile and SCRUM methodologies, plus tools like JIRA and Confluence.
• Strong understanding of sales and marketing processes, multi‑channel marketing, and CRM systems, ideally Salesforce Marketing Cloud.

Inclusion & Belonging

Committed to welcoming, celebrating and thriving on inclusion and belonging. Learn more about our Employee Inclusion Groups on our website.

Your Future

Generous annual bonus, life insurance, Save As You Earn share options.

Work/Life Balance

Flexible vacation and time off, paid holidays and paid volunteering hours, so we can give back to our communities!

Your Wellbeing

Private health and dental plans, multisport card/my benefit platform and much more.

Flexibility

Hybrid working model (for most professional roles).

Training

Hands‑on, team‑customised mentorship, subsidies for language classes, certifications and postgraduate studies.

Stay connected

Stay connected by joining our Talent Community. Were more than just a company - were a community! Follow us on LinkedIn and Glassdoor to see how we support and empower our employees and patients every day. Explore our website and learn more about our mission, our team, and the opportunities we offer.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Business Development and Sales | Medical Equipment Manufacturing