Lead the development and implementation of data-driven digital omnichannel marketing strategies for global & local CHC & OTX brands across the Polpharma Group.
Ensure seamless integration of digital activities across paid, owned, and earned channels, aligned with brand positioning, consumer insights and business goals.
Ensure consistency of digital messaging & creations and user experience across platforms, while allowing for local market adaptation.
Optimize digital media investments to maximize ROI, engagement, and business impact across all CHC markets.
Establish and tracks digital KPIs, dashboards, and performance benchmarks to ensure continuous investment improvement.
Responsible for building digital marketing capabilities across CHC teams through structured training, toolkits, and best practice sharing.
Foster a test-and-learn culture, encouraging experimentation in digital channel.
Focus on specific market needs to go beyond group approach in development of dedicated country approach.
Stay ahead of digital trends evaluating relevance and potential for CHC brands adaptation.
Monitors and evaluate emerging technologies and platform capabilities (Google, Meta, Yandex) recommending their adoption based on strategic fit and business impact.
Collaborate with external mar-tech partners to pilot new digital solutions, ensuring scalability, efficiency, and measurable results.
Collaborate with local CHC teams to elevate digital campaign planning, execution, and measurement.
Support local teams in adopting group-level digital tools, platforms, and frameworks.
Requirements:
Bachelor’s or Master’s degree in Marketing / Digital Marketing / Business.
10+ years of progressive experience in Consumer Healthcare or FMCG industries, with demonstrated success in global digital communications, digital efficiency and innovation.
Proven experience in project management leading complex cross-functional and international projects.
Strong track record in digital transformation and data-driven marketing.
Proven leadership mindset to inspire, develop and drive top performing teams.
Exceptional collaboration and communication skills, ensuring influence, and alignment across diverse stakeholders to foster collaboration and achieve strategic goals.
Passionate about digital & innovation, with a growth and impact-oriented mindset.
Entrepreneurial, analytical and performance-driven.
High emotional intelligence with the ability to inspire and mobilize international teams.
High cultural sensitivity and adaptability in a diverse, international environment.
