Informacje o stanowisku
Procter & Gamble (P&G) is one of the world’s largest advertisers, owning globally iconic brands such as Gillette, Pampers, Oral-B and Head and Shoulders.
We are working on an exciting and industry defining project to grow our Media Team in Poland.
Our Digital Buying Specialist role offers a unique opportunity to join this team and work on some of the biggest media budgets in Poland, building a legacy for our brands and organization. Our ambition is to bring media even closer to our consumers to maximize return and allow us to innovate in real time.
This role is based in our Warsaw HQ.
As Digital Buying Specialist, you will:
- Be responsible for handling all main biddable media campaigns for Social, Video, YouTube Display, and eCommerce activities, ensuring end-to-end campaign management: from platform set-up to KPI tracking, including optimization.
- Lead digital media execution across a variety of programmatic and social advertising platforms.
- Analyze large data sets across various platforms to deliver actionable insights to media partners and business managers.
- Ensure quality in Digital campaigns’ executions (brand awareness and performance), lead end to end process & achieve briefed objectives.
- Analyze, track, and optimize campaigns on an ongoing basis. Measure the campaigns performance. Proactively make strategic recommendations to meet campaign goals and improve performance.
- Bring innovative ideas about campaigns strategies and staying ahead of the competition by analyzing, keeping pace, and regularly detailing digital industry trends.
- Constantly look for efficiencies and ensure harmonies between digital vehicles.
- Work together with multifunctional team of Marketing Technologists, Digital Strategist, Planning Managers, and marketing teams.
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