Digital & Web Specialist – Worldline

Opportunity

Enhance Worldlines digital channels for small and medium‑size business customers as part of a central team of digital experts. Drive ongoing improvements on website presences, increase client engagement, and generate leads across all MS SMB markets.

• Creation and updating of landing pages using the company CMS – including white‑hat SEO, GEO (AI SEO) knowledge, and a strong grasp of web statistics/KPIs
• Support all online activities in coordination with the MarCom team, Product and Marketing Management
• Assist with digital projects and act as a single point of contact (SPOC) for any digital matters

Day-to-Day Responsibilities

• Co‑own the web ecosystem and its digital customer journey
• Manage and edit the operational content management system (AEM CMS)
• Support the SEO specialist and other stakeholders with white‑hat SEO/GEO (AI SEO) knowledge
• Manage website analytics and performance using Adobe Analytics
• Optimize performance and improve through A/B testing to drive visitors to leads
• Continuously optimize existing digital content and flows
• SPOC for internal stakeholders related to digital matters in MS SMB and support digital projects, specify requirements and ensure quality of delivery
• Responsible for the Digital Mailbox

Who Are We Looking For

• Completed education in Online/Digital Marketing or a related field
• Minimum three years’ experience in web‑focused roles, ideally within international companies
• Proficiency with web publishing tools (CMS such as AEM, Drupal, WordPress) and digital marketing tools
• Experience with Google Analytics, Adobe Analytics, or other analytics tools
• Understanding of web publishing technology and templates
• Intermediate knowledge of SEO and GEO (white‑hat level)
• Strong affinity for web technologies, web trends, and responsive design principles
• KPI‑driven marketing communication skills, ensuring activities can be measured
• Motivated team player with a collaborative mindset, able to work across borders
• Fluent in English and proficiency in Polish
• Experience co‑leading smaller technical projects/implementations
• Excellent communication, organizational skills, and a proactive attitude
• Conceptual, strategic, and quality‑assured approach to work

Perks & Benefits

• Private medical & life insurance
• MyBenefit Platform
• Holiday allowance
• Referral program
• Public transportation allowance
• Meal allowance
• Annual bonus

We are proud to be an Equal Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as an individual with a disability, or any other legally protected characteristic.

Pursuant to the Article 24 sec. 6 of the Act of 14 June 2024 on the protection of whistleblowers, we inform you that Worldline Financial Services (Europe) S.A., a joint‑stock company, Branch in Poland is governed by the Regulations on the receipt of internal reports and taking follow‑up actions.