About Us

Pure Fishing is a global provider of fishing tackle, lures, rods, reels, storage, equipment and apparel. Our portfolio features industry-leading brands, including Abu Garcia, Berkley, Penn, and Savage Gear, among others. Across the EMEA region, we have operations in 18 countries with offices in The Netherlands, UK, Denmark and Sweden - as well as smaller sales offices in most other European countries.

Our values - Empowerment, Authenticity, and Execution - shape how we work and collaborate every day. They define our workplace culture and guide us toward our mission: to provide the ultimate experience for anglers and customers through leading brands, innovative products, and superior service. We are dedicated to helping you have more fun and catch more fish, and deliver exceptional results as a passionate, high-performing team!

Please see our website www.purefishing.com for further information, and follow our Pure Fishing Europe page on LinkedIn for an insight to life at Pure Fishing.

The Opportunity

We’re looking for a proactive and analytical Demand Planner to join our Supply Chain team. In this role, you’ll take full ownership of our demand forecasting process, helping ensure the right products are available at the right time across our European markets.

You will work closely with Sales, Supply Chain, and account stakeholders to build reliable forecasts, lead monthly demand reviews, optimise inventory, and support our S&OP cycle. This is a fantastic opportunity to step into a key role with real visibility and impact.

What You’ll Be Doing

• Owning and maintaining demand forecasts across categories and planning horizons, ensuring alignment with commercial plans.
• Leading monthly demand review meetings with sales and account teams.
• Analysing historical data to identify trends, seasonality, and demand patterns.
• Preparing forecast reports, variance analysis, and executive-ready decks for S&OP.
• Highlighting risks, opportunities, and assumptions to drive informed decisions.
• Tracking and improving forecast accuracy through key KPIs.
• Supporting ongoing improvements to forecasting tools and models.
• Contributing to wider supply chain initiatives and process optimisation.

What You’ll Bring

• 2–3 years’ experience in demand planning, supply chain, forecasting or a similar analytical role.
• A relevant educational background in Supply Chain, Operations, Business, or a similar field (completed or nearing completion) that supports strong analytical and planning capability.
• Strong analytical skills and the ability to interpret data confidently.
• Solid understanding of forecasting principles and KPI measurement.
• Experience with SAP MRP/APO (highly desirable).
• Clear, confident communication skills in English; additional European languages are a plus.

Why Join Us?

• Flexible and hybrid working.
• Competitive salary and benefits package.
• A role with visibility and ownership within a global organisation.
• Development and career progression opportunities.
• A supportive, passionate team in a business filled with energy, innovation, and outdoor spirit.

If you are ready for a change or a new opportunity in an exciting, dynamic, and passionate business then please contact the Human Resources team on hremea@purefishing.com (please submit your application in English)