Overview

Join Vonage and help us innovate cloud communications for businesses worldwide. We are seeking a Demand Generation Specialist II to manage and optimize MOFU/BOFU digital programs that drive qualified pipeline and accelerate revenue growth. This role will own execution, trafficking, QA, reporting, and optimization of performance marketing tactics including CSE (Content Syndication/Exchange) and CPL (Cost-per-Lead) programs, while ensuring strong alignment with sales to deliver high-quality leads and opportunities.

Vonage is a global cloud communications leader. Your talent will help brands accelerate their digital transformation through our fully programmable unified communications, contact center solutions, and communications APIs. We offer competitive pay and benefits and a collaborative work environment.

Key Responsibilities

• Own and optimize MOFU/BOFU campaigns designed to convert prospects into MQLs and opportunities across digital channels and partner programs.
• Own and optimize MOFU/BOFU campaigns across digital channels and partner programs, focusing on converting prospects into MQLs and opportunities.
• Manage and optimize CSE (Content Syndication/Exchange) and CPL (Cost-Per-Lead) programs, including vendor management, campaign trafficking, execution, and budget optimization.
• Execute and optimize core BOFU digital tactics, including content syndication, retargeting/remarketing, sponsored content, and review site placements (e.g., G2).
• Traffic and QA all ads and campaign assets, ensuring accuracy in creative, targeting, tracking, and compliance with data governance standards.
• Track and analyze full-funnel impact, measuring performance from lead capture through MQL, pipeline contribution, ROAS, and closed-won revenue.
• Develop and maintain comprehensive reporting and dashboards for campaign performance, lead quality, conversion rates, and pipeline impact.
• Partner cross-functionally with sales, SDR, and marketing operations to align campaigns with sales cycle stages, accelerate pipeline, and ensure a seamless buyer journey.

What you will bring

• 4–6 years of B2B demand generation, performance marketing, or digital campaign management experience, preferably within SaaS, UCaaS, or CCaaS industries.
• Proven success managing CSE and CPL programs, along with executing other BOFU paid digital tactics (e.g., content syndication, retargeting, review sites).
• Strong understanding of full-funnel stages and B2B lead management processes.
• Hands-on expertise with campaign trafficking, QA, reporting, and analytics, including lead-to-pipeline tracking, ROAS, and conversion performance.
• Proficiency with key MarTech tools, specifically CRM (Salesforce) and BI/reporting tools (e.g., Tableau).
• Data-driven marketer with strong analytical and problem-solving skills, able to optimize campaigns against pipeline and revenue goals.
• Excellent communication and collaboration skills for effective cross-functional partnership with sales, marketing, and operations teams.

How you’ll benefit

In addition to exciting work, career advancement opportunities, and a collaborative work environment, Vonage provides competitive pay and benefits including unlimited discretionary time off.

There’s no perfect candidate. You don-t need all the preferred qualifications to make a valuable impact on our team. Our employees and customers come from diverse backgrounds, so if you-re passionate about what you could achieve at Vonage, we-d love to hear from you.

To learn how we process your personal data during the recruitment process, please refer to our Privacy Notice.