Company Overview

Vaimo is a full-service omnichannel agency that helps brands, retailers, and manufacturers worldwide to succeed in delivering fluid customer experiences, through end to end e‑Commerce, experience management and optimised product‑, asset‑ & customer data management. By combining strategic, UX & design principles with advanced data visualisation & analysis we are able to understand and fully optimise the customer journey across touchpoints driving business results.

Data Strategist

As a Data Strategist at Vaimo, you will play a pivotal role in shaping the data strategy to support our clients data‑driven goals, with a focus on Customer Journey and Analytics. Your primary responsibility will be to develop and execute data‑driven strategies for those clients, ensuring that data is leveraged effectively to drive business success across different industries.

Responsibilities

• Data Strategy Development: Collaborate with cross‑functional teams to design and implement data strategies and customer journeys that align with the companys mission and vision, with a specific focus on customer‑centric use case enablement.
• Data Governance: Establish and enforce data governance practices, ensuring data quality, accuracy, and compliance with regulations.
• Data Analysis: Analyse large customer datasets across touchpoints to identify trends, insights, and opportunities for improvement.
• Data Integration: Work on integrating data from various sources to create a unified data ecosystem (e.g., in a CDP).
• Data Visualization: Create compelling data visualisations to communicate insights and findings to both technical and non‑technical stakeholders.
• Performance Metrics: Identify and help organisations monitor their key performance metrics, making data‑driven recommendations for continuous and timely improvement.
• Data Security: Recommend data security measures to protect sensitive information and ensure compliance with data protection regulations.
• Team Collaboration: Collaborate with data operational or executive‑level teams to achieve data‑related goals.
• Communication: Present findings and recommendations with key stakeholders, and empower them to take actions in various areas (journey orchestration, media plan, UX design, promotion, CRO, etc.).

Requirements

• Minimum of 3 to 5 years of experience in analytics.
• Experience with CDP and journey orchestration or marketing automation tools (e.g., Segment, HubSpot, Klaviyo, Adobe Journey Optimizer, etc.).
• Experience with BI and visualisation tools (e.g., Power BI, QlikSense, Tableau, Looker).
• Experience with journey and UX analytics tools (e.g., CRM, Google Analytics, Adobe Journey Analytics, Adobe Analytics, Hotjar, ContentSquare, etc.).
• Expertise in campaign management and media analytics is a plus.
• Masters or Bachelors degree in Economics or Marketing (or equivalent experience).
• Proficiency in data analysis tools and techniques, with a specific focus on journey, marketing automation, CRM programs and customer data analysis and statistics.
• Knowledge of data manipulation languages such as Python, SQL or R is a plus.
• Eagerness to learn and improve in the field of data strategy.
• Results‑oriented mindset.
• Team‑player.
• SQL, Google Analytics, CDP, Python, Adobe Journey Optimizer.

Benefits

• A dynamic and collaborative work environment with a focus on professional growth.
• Opportunity to work with prestigious clients on cutting‑edge eCommerce projects.
• Competitive salary and benefits package.
• Flexible working arrangements to support work‑life balance.
• Access to industry‑leading tools, technologies, and training resources.
• Vacation: 26 days.
• Sick leave: 33 days.
• Business trips to other European countries.